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All Journal Journal of Economics, Business, & Accountancy Ventura Journal of Economic, Bussines and Accounting (COSTING) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Manajemen Accounting and Business Journal Proceeding International Seminar of Islamic Studies Journal of Student Development Informatics Management (JoSDIM) Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Hazmanan Khair, Hazmanan
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Religion Arts Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Accounting and Business Journal

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ONLINE WORD OF MOUTH ON INDONESIAN BEHAVIOUR IN MALAYSIAN HEALTHCARE SERVICES Khair, Hazmanan; Erlinda, Erlinda; Ladewi, Yuhanis
Accounting and Business Journal Vol 2 No 2 (2020): ACCOUNTING AND BUSINESS JOURNAL
Publisher : Lembaga Jurnal & Seminar Universitas Pembangunan Panca Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54248/abj.v2i2.1004

Abstract

Purpose –The purpose of this study was to examine the effect of online word of mouth on the medical treatment of Indonesians in Malaysian hospitals. Design/methodology/approach – The analysis of 401 patients from Indonesia who had undergone medical treatment in Malaysian hospitals was done using SPSS. A convenience sampling technique was used in this study. A total of 401 questionnaires were distributed. Findings - the intensity and content of online word of mouth related to purchase behaviour, while valence of online word of mouth not related to purchase behaviour (rejected). Research limitations/implications – This research examined the concept of word of mouth communication and online word of mouth communication.. However, this study did not explore offline word of mouth or traditional word of mouth communication. Practical implications –The results indicate that the source from experts was not as the main information source. Hospital managers should be using another method to share hospital information through social media (online) Originality/value – This study will enable hospital managers should use the information technology sophisticated to promote their services and then using the comment of medical expert as a stimulation media.
Co-Authors Abdul Karim ABDUL ROZAK Adriani, Kristina Annisa, Nina Erlinda Erlinda Fajar Pasaribu Harahap, Dita Sayidina Harahap, Fadina Garora Helman Helman, Helman Jufrizen Ladewi, Yuhanis Maulidah, Sri Ayu MUIS FAUZI RAMBE Prabowo, Aji Ratih Pratiwi Ritonga, Juleha Sabrina, R Sabrina, R. Saragih, Cindy Marta Fransiska Savira, Sarah Siagian, Tiona