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All Journal Jurnal Multidisiplin Madani (MUDIMA) Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Prasetyo Yekti Utomo
Politeknik Negeri Madiun
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH CITY BRANDING DAN CITY IMAGE TERHADAP KEPUTUSAN BERKUNJUNG SERTA DAMPAKNYA PADA MINAT BERKUNJUNG KEMBALI KE KOTA MADIUN Prasetyo Yekti Utomo; Eva Mirza Safitri; Aminudin Azis
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 6 No. 2 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (460.035 KB) | DOI: 10.32486/epicheirisi.v6i2.452

Abstract

The objectives of this research are to explain the effect of City Branding (X1) on Visiting Decisions (Y); City Image (X2) Against Visiting Decisions (Y); Decision to Visit (Y) on Interest in Revisiting (Z) ; City Branding (X1) Against Revisit Interests (Z) ; City Image (X2) Against Visiting Interest (Z) ; City Branding (X1) Against Revisit Interests (Z) Through Mediation of Visiting Decisions (Y); and The Influence of City Image (X2) on Interest in Returning (Z) Through Mediation of Visiting Decisions (Y) This study uses a quantitative approach with an explanatory method. Sources of data used in the form of primary data obtained from the results of the assessment of respondents' answer scores using a Likert scale. Data was collected by distributing questionnaires to 100 respondents. The measurement of City Branding variable (X1) uses indicators based on Simon Anholt's Hexagonal City Branding theory, City Image variable (X2) uses indicators based on Boulding theory, Visits Decision Variable (Y) uses indicators based on Cleverdon theory, while Visiting Interests Returns variable (Z) uses indicators based on Hellier's theory. The results show that the first hypothesis is proven, the second hypothesis is not proven, the third hypothesis is proven, the fourth hypothesis is proven, the fifth hypothesis is not proven, the sixth hypothesis is not proven, and the seventh hypothesis is not proven. Keywords: City Branding, City Image, Decision to Visit, Interest in Visiting
Financial Analysis and Crystal Ice Cube Busines Eva Mirza Syafitri; Rino Desanto Wiwoho; Prasetyo Yekti Utomo
Jurnal Multidisiplin Madani Vol. 3 No. 7 (2023): July, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v3i7.4084

Abstract

The tube ice machine that has been designed by the Madiun Madiun State Polytechnic. Its  hopes to turn this program into a business incubator that can be maximized by the Madiun State Polytechnic Academic Community. In order for the implementation of the ice tube machine business to run well, it is necessary to carry out a financial analysis of the ice tube machine business at Madiun State Polytechnic. The method used in this research is qualitative data analysis conducted to determine the characteristics of the tofu company which is presented in non-financial aspects in the form of descriptive descriptions, tables, charts, or pictures to facilitate understanding. Quantitative data is used to determine the company's financial condition, such as NPV, IRR, Payback Period (PP), Net B/C Ratio, BEP, ROI. This quantitative analysis is presented in the form of a tabulation that groups and classifies the data in order to facilitate data analysis. Data processing is done with the help of calculators and Microsoft Excel computer programs. From the financial aspect, they are: (1) Net Present Value (NPV) of IDR 268,140,450 where the nominal is positive and feasible to run. (2) Internal Rate of Return (IRR) which is at a number where the value is greater than the discount factor, namely 100.76% > 10% DF, means it is feasible to run; (3) Benefit Cost Ratio (BCR) of 2.87 or more than one (> 1), and is feasible to run; (4) Payback Period (PP) which is within 1 year and 3 months
Co-Authors Aminudin Azis Eva Mirza Safitri Eva Mirza Syafitri Wiwoho, Rino Desanto