Garuda - Garba Rujukan Digital

Eva Mirza Safitri

Politeknik Negeri Madiun

Author-ID : 5376281

Economics, Econometrics & Finance Social Sciences Other

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PERSEPSI IMPLEMENTASI MANAJEMEN MEETING INCENTIVE CONVENTION EXHIBITION (Studi Kasus di The SUN Hotel dan ASTON Hotel – Madiun) Agustinus Doedyk Setiyawan; Eva Mirza Safitri; Aminudin Azis
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 5 No. 1 (2021)
Publisher : P3I Politeknik Negeri Madiun

MICE Management consists of event research, event design, event planning, event coordination, and event evaluation, it makes us possible to organize the MICE event. MICE tourism (meeting, incentive, convention, exhibition) or better known as convention tourism has a very large multiplier effect because it can increase economic income and drive other industrial sectors related to the MICE tourism. Industries that will be directly affected by the MICE industry include the hotel industry, the hall supply industry, the restaurant industry and the sound system rental industry. The SUN Hotel and Aston Hotel are among the hotels that provide MICE facilities in the city of Madiun. The hotel has three and four star qualifications with a number of meetingrooms and ballrooms equipped with the necessary equipment and human resources. How and what is the function of the meeting room and ballroom and HR configuration of these two hotels in Madiun City. The conclusions of this study are; The implementation of MICE management at SUN Hotel Madiun based on the results of the analysis of observations, interviews and questionnaires has been done 'well' from all respondents totaling 14 people, over 70% answered agree and strongly agree. Likewise at Aston Hotel Madiun, over 84% answered agreed and strongly agreed.

PENGARUH CITY BRANDING DAN CITY IMAGE TERHADAP KEPUTUSAN BERKUNJUNG SERTA DAMPAKNYA PADA MINAT BERKUNJUNG KEMBALI KE KOTA MADIUN Prasetyo Yekti Utomo; Eva Mirza Safitri; Aminudin Azis
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 6 No. 2 (2022)
Publisher : Politeknik Negeri Madiun

The objectives of this research are to explain the effect of City Branding (X1) on Visiting Decisions (Y); City Image (X2) Against Visiting Decisions (Y); Decision to Visit (Y) on Interest in Revisiting (Z) ; City Branding (X1) Against Revisit Interests (Z) ; City Image (X2) Against Visiting Interest (Z) ; City Branding (X1) Against Revisit Interests (Z) Through Mediation of Visiting Decisions (Y); and The Influence of City Image (X2) on Interest in Returning (Z) Through Mediation of Visiting Decisions (Y) This study uses a quantitative approach with an explanatory method. Sources of data used in the form of primary data obtained from the results of the assessment of respondents' answer scores using a Likert scale. Data was collected by distributing questionnaires to 100 respondents. The measurement of City Branding variable (X1) uses indicators based on Simon Anholt's Hexagonal City Branding theory, City Image variable (X2) uses indicators based on Boulding theory, Visits Decision Variable (Y) uses indicators based on Cleverdon theory, while Visiting Interests Returns variable (Z) uses indicators based on Hellier's theory. The results show that the first hypothesis is proven, the second hypothesis is not proven, the third hypothesis is proven, the fourth hypothesis is proven, the fifth hypothesis is not proven, the sixth hypothesis is not proven, and the seventh hypothesis is not proven. Keywords: City Branding, City Image, Decision to Visit, Interest in Visiting

Peningkatan Kerjasama Tim Menggunakan Metode Outbound Eva Mirza Safitri; Netty Lisdiantini; Aminudin Azis
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 5 No. 2 (2021)
Publisher : P3I Politeknik Negeri Madiun

Business administration simulation course where students do role playing in groups consisting of 3-4 students who have different roles. The roles range from manager, secretary, finance and marketing. At the beginning of this course, students make a selection to compete for the position of company secretary and manager position. After selecting one company secretary who will later lead the simulation, 7 managers were also selected. of these seven managers must create a company that is mutually integrated both in the field of services and trade. Based on these data, it can be concluded that the problems faced by the class are related to teamwork, therefore, an appropriate method is needed to handle them so that the simulation process can run well and get the expected results. without teamwork and good relations within the group it is impossible to achieve this goal because all the work and assignments in this course require the roles of group members. The method offered in this study is the outbound learning method. Outbound is an open nature-based learning method in creative and attractive ways, so that learning becomes a comfortable and very enjoyable activity. The purpose of this outbound is to practice recognition and build confidence in learning, communicating with other individuals and teamwork. The results of this study indicate that there is a significant increase in each indicator of student teamwork between before and after outbound learning is applied.

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