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All Journal Jurnal Ekonomi Journal of Education Technology Information Social Sciences and Health West Science Social and Humanities Studies
Ervina Kaligis
Sekolah Tinggi Ilmu Ekonomi Widya Darma Kotamobagu
Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences

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Journal : West Science Social and Humanities Studies

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Analysis of the Effect of Pricing Policy, Investment Decision Making, and Service Quality on Financial Performance in Financial Services Companies in West Java Ervina Kaligis; Loso Judijanto; Efa Irdhayanti
West Science Social and Humanities Studies Vol. 2 No. 02 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i02.684

Abstract

This research investigates the intricate interplay between pricing policy, investment decision-making, service quality, and financial performance within financial services companies in West Java. Employing a quantitative research design, data was collected from 152 companies through a structured survey and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The measurement model confirmed the reliability and validity of the chosen indicators, while the structural model unveiled significant relationships. Results indicate that strategic pricing policies, informed investment decisions, and high service quality positively influence financial performance. The synergistic effect of integrating these elements contributes to a comprehensive understanding of the strategic dynamics in West Java's financial services sector.
Co-Authors Agus Irianto Paputungan Anto Paputungangan Efa Irdhayanti Haris Haris Loso Judijanto Mohamad Mustaqim Mokoagow Nixon Sondakh Saldin Paputungan Sitty Sherihulla Mokoagow