Article Per Year (5 Year)
p-Index From 2019 - 2024
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All Journal Jurnal Ekonomi
Sitty Sherihulla Mokoagow
Sekolah Tinggi Ilmu Ekonomi Widya Darma Kotamobagu
Economics, Econometrics & Finance Social Sciences

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THE ROLE OF DIGITAL MARKETING FOR BRAND AWARENESS TO IMPROVE MARKETABILITY IN MSMES Saldin Paputungan; Mohamad Mustaqim Mokoagow; Agus Irianto Paputungan; Sitty Sherihulla Mokoagow; Ervina Kaligis
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Technological advancements and internet penetration have provided MSMEs with new opportunities to expand their market presence and strengthen their brand position. This phenomenon cannot be separated from the role of digital marketing for micro, small, and medium-sized enterprises (MSMEs) to build brand awareness and interact with customers. Therefore, the purpose of this study is to identify alternative digital marketing options that are effective and relevant for MSMEs in order to build strong brand awareness and increase their competitiveness in an increasingly competitive market.  The research methodology employs a literature review to determine the current trends and developments in digital marketing. Through social media, email marketing, influencer marketing, e-commerce platforms, creative advertising, and the use of video advertising, the findings of this study can provide alternative digital marketing strategies.  By implementing technology, MSMEs will be able to maximize their use of current digital marketing trends in an effort to increase consumer brand awareness of products and to bolster the competitiveness and marketability of MSME products.
Enhancing Strategic Planning Through Marketing Performance Monitoring Applications Sitty Sherihulla Mokoagow; Laili Savitri Noor; Saldin Paputungan
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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The role of marketing performance monitoring applications in improving strategic planning. The research method used was a literature review to identify the benefits and challenges of this application. The findings show that the app provides real-time data essential for performance analysis, enables in-depth understanding of market trends and consumer behaviour, and supports predictive analysis. However, challenges such as data overload, metrics alignment, and user adoption need to be addressed. These applications can enhance strategic planning if implemented appropriately and supported by effective data management systems, training, and relevant strategies. This conclusion provides insights into how marketing performance monitoring applications can positively influence strategic planning and assist organisations in achieving their business goals.
Co-Authors Agus Irianto Paputungan Ervina Kaligis Laili Savitri Noor Mohamad Mustaqim Mokoagow Saldin Paputungan