<![CDATA[ ABSTRAKPersaingan di dunia usaha saat ini semakin ketat, situasi demikian menuntut kesiapan daya saing tinggi bagi setiap pelaku usaha. Potensi kewirausahaan masyarakat kota Semarang di bidang kerajinan sangat besar. Pengabdian kepada masyarakat ini bertujuan memberi penguatan kemampuan kewirausahaan kerajinan tas berbahan sampah plastik kemasan minuman bagi masyarakat terdampak Covid-19. Cara penguatannya menggunakan metode persuasi, penyuluhan, pelatihan dan pendampingan modal stimulasi kerja. Secara teknis dalam penguatan melibatkan tenaga profesional dan masyarakat terkait. Dari hasil penguatan ini diharapkan dapat meningkatkan kemandirian, kemampuan manajemen produksi dan pemasaran hasil industri kerajinannya. Dalam tahap perkembangannya dapat diarahkan menjadi home industry kategori Usaha Mikro Kecil dan Menengah (UMKM), sehingga mampu meningkatkan kesejahteraan keluarga mereka, sekaligus mendukung pembangunan berkelanjutan dengan menciptakan lingkungan bebas sampah plastik. Kata kunci: penguatan kewirausahaan, kemandirian, pengrajin tas, sampah plastik, lingkungan yang sehat ABSTRACTCompetition in the business world is currently getting tougher, such a situation demands high competitiveness for every business actor. The entrepreneurial potential of the people of Semarang in the field of handicrafts is very large. This community service aims to strengthen the entrepreneurial ability to craft bags made from plastic waste packaging for people affected by Covid-19. How to strengthen using the method of persuasion, counseling, training and mentoring working stimulation capital. Technically, the strengthening involves professional staff and related communities. From the results of this strengthening, it is expected to increase independence, production management capabilities and marketing of handicraft industry products. In its development stage, it can be directed to become a home industry in the Micro, Small and Medium Enterprises (MSMEs) category, so as to be able to improve the welfare of their families, while supporting sustainable development by creating an environment free of plastic waste. Keywords: strengthening entrepreneurship, independence, bag craftsmen, plastic waste materials.]]>
