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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Sadar Wisata: Jurnal Pariwisata Jurnal Ekonomi
Asmi Ayuning Hidayah
Universitas Jenderal Soedirman
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ekonomi

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THE IMPLEMENTATION OF TECHNOLOGY READINESS AND ACCEPTANCE MODEL FOR INDUSTRIAL RESILIENCE IN BATIK MSME DURING THE DISRUPTION ERA Siti Zulaikha Wulandari; Asmi Ayuning Hidayah; Fitri Amalinda Harahap; Indrawan Firdauzi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

This research aims to analyze the readiness and acceptance of Batik UKM technology and analyze the influence of perceived ease of use and perceived usefulness of technology on interest in using technology in Batik UKM. This research is survey research with a quantitative approach which aims to test hypotheses. The population in this study were Batik UKM owners spread across 20 batik center villages in Purbalingga. Determining the sample uses a purposive sampling technique, namely selecting a group of subjects based on certain considerations, with the aim of obtaining sampling units that have the desired characteristics so that 100 are obtained. The analytical method used in this research is SEM PLS. The results of research conducted by researchers show that perceived ease of use has a positive effect on perceived usefulness and perceived usefulness has a positive effect on intention of use. Meanwhile, perceived ease of use and technology readiness do not influence intention of use. We also found that technology readiness had a positive effect on perceived ease of use but had a negative effect on perceived usefulness.
BUILDING MSMe RESILIENCE IN DIGITAL TRANSFORMATION: CASE STUDY AT PURBALINGGA BATIK CENTER Asmi Ayuning Hidayah; Fitri Amalinda Harahap; Indrawan Firdauzi
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

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Abstract

The contribution of MSMEs to economy sector, especially in developing countries, is very significant. In Indonesia, almost 90% of all business sectors. MSMEs have advantages over large companies because of their size and flexibility as well as agility and entrepreneurship. MSMEs have advantages compared to companies because of their size and flexibility as well as agility and entrepreneurship. However, MSMEs have the highest business risk of change, especially in the era of digitalization. Technological changes, millennial behavior and the pandemic that came at once meant that MSMEs were more severely impacted, suffered longer and recovered more slowly than larger businesses. One way for MSMEs to survive and be competitive is to have the ability to adapt to all rapid changes. This article examines the readiness and acceptance of digital technology among MSMEs in Purbalingga batik village in accepting change in the current era of triple disruption. The results of focus group discussions and in-depth interviews with MSME players in Purbalingga batik village show that difficulties and insecurity in using technology are the main obstacles that hinder business development.
Co-Authors Fitri Amalinda Harahap Fitri Amalinda Harahap Gilang Akbar Noviansah Indrawan Firdauzi Siti Zulaikha Wulandari