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All Journal Etika Demokrasi Journal of Communication Sciences (JCoS)
Anil Hukma
Universitas Islam Makassar
Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Efektivitas Penggunaan Media Daring SIAKAD Terhadap Pemenuhan Kebutuhan Informasi Akademik di Kalangan Mahasiswa Universitas Islam Makassar nfn Sutriani; Anil Hukmah; nfn Andriansyah
Journal of Communication Sciences (JCoS) Vol 2, No 2 (2020): April
Publisher : Program of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v2i2.467

Abstract

The rapid development of technology encourages Makassar Islamic University to make changes in the academic information system, which was originally done manually / traditionally to online-based which can be accessed anywhere and anytime by students to meet the need for academic information. Various problems occur in the implementation of the online-based information system, so the assumptions that arise regarding how the effectiveness of the use of SIAKAD Online Media to meet the academic information needs of Makassar Islamic University students are the challenges of this research.In this study a quantitative method is used which aims to determine the effect of using online SIAKAD in meeting academic information needs among students. Respondents in this study were drawn from 2017 class year students from 8 faculties totaling 1,194 people. The samples chosen in this study were 299 people with 5% specimens. The research data were obtained through a survey of respondents with Kearis distribution. Then processing and data analysis is done with a simple linear regression analysis using the help of SPSS version 25. The results of this study indicate that there is effectiveness of the use of online data to meet the needs of academic information of students assessed significantly adjusted Rsquare results of 0.305% variation of the dependent variable, namely the fulfillment of needs. This means that 30.5% of the variable fulfillment of needs is the contribution of the variable use of online data
Analisis Strategi Komunikasi Pemasaran Wirausaha Saffanah Cake Pada Masa Pandemi Covid – 19 Di Kabupaten Maros Ayu Fitriani; Anil Hukma
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.762 KB) | DOI: 10.55638/jcos.v4i1.338

Abstract

This study aims to determine what kind of marketing communication strategy is used to increase sales volume and whatfactors support and hinder increasing sales volume at the Saffanah Cake store. The method used in this research isdescriptive qualitative which tries to present facts and findings in depth through descriptive explanations. Sources ofdata were obtained through interviews and observations of nine key informants and then analyzed by the data triangulationmethod. The results of this study indicate that Saffanah Cake implements a marketing communication strategy using the4p Strategy, namely 1.) Product Using quality materials in making the product, 2.) Price The marketing price given is inaccordance with the quality of the product, 3.) Place a strategic location become the main attraction of Saffanah Cake,4.) Promotion Using Social Media as a place of promotion, in increasing sales volume. And there are several supportingfactors, namely a strategic location, giving has the consistency of taste, always innovating, and varied sales channels while theinhibiting factor is one of them being regional restrictions in several places that affect the marketing communicationstrategies.
Kajian Pemanfaatan Media Massa oleh Aktivis dalam Kampanye Kesetaraan: Kajian Deskriptif Kualitatif Organisasi Perdik di Kota Makassar Yohanes Lado Tukan; Anil Hukma
Journal of Communication Sciences (JCoS) Vol. 5 No. 1 (2022): Oktober 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (43.765 KB) | DOI: 10.55638/jcos.v5i1.382

Abstract

The purpose of this study is to: 1) examine the utilization of mass media by activists with disabilities in liberation campaigns and 2) identify the advantages and disadvantages of using mass media for these activists. The research design used is qualitative descriptive, using the AIDDA theory approach, and the data collected was primary qualitative data through interviews and observations. The results revealed that: 1) PerDIK utilized various forms of mass media in their commemoration campaigns, including internet media such as blogs, YouTube, and online news portals, as well as electronic media like television; 2) the advantages of using mass media in liberation campaigns are that it is effective, creates dynamic images, encourages participation from people with disabilities, reaches a wide range of society including stakeholders, and strengthens movements. However, some disadvantages of using mass media for these campaigns include biased perceptions, potential loss of control, and lack of quality content.
The Moderating Role of Knowledge in The Effect of News Access on Students’ Political Participation in Makassar Raidah Intizar Yusuf; Nahdiana Nahdiana; Anil Hukma; Andriansyah Andriansyah; Pramudita Budi Rahayu
JED (Jurnal Etika Demokrasi) Vol 8, No 1 (2023): JED (Jurnal Etika Demokrasi)
Publisher : Universitas of Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jed.v8i1.9644

Abstract

The 2019 student protests prompt the question of whether access to political news affects political participation, with political knowledge serving as a moderating factor. It is suggested that access to political news, as a source of political education for students, may have an impact on political participation. When students who are well-informed have access to political news, they are likely to engage in higher levels of political participation, with political knowledge acting as a moderating variable in this relationship. This study aims to investigate the relationship between access to political news, political knowledge, and political participation (both online and offline) among students. This is the first time that political knowledge is being analyzed as a factor that may amplify the effect of access to political news on participation. This study is a quantitative survey research that was administered to 465 students in Makassar. Of the participants, 64.7% were female (N = 301) and 35.3% were male (N = 164) with an average age of 20.54 (SD = 1.80). The data was analyzed using multiple regression analysis by entering predictor variables and interaction variables, where the predictor variable is multiplied to determine the moderating effect of each predictor on the outcome variable. It found that access to political news is a significant predictor of both types of political participation, and that political knowledge moderates this relationship. This study conluded that political knowledge can act as a counter to potentially misleading information and news, furthermore with sufficient knowledge accumulation will result in real participation, both online and offline.
Co-Authors Andriansyah Andriansyah Ayu Fitriani Nahdiana Nahdiana nfn Andriansyah nfn Sutriani Pramudita Budi Rahayu Yohanes Lado Tukan Yusuf, Raidah Intizar