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All Journal Journal of Communication Sciences (JCoS) Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik
Raidah Intizar Yusuf
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Communication Sciences (JCoS)

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Pengaruh Media Sosial Akun Instagram @Jjs_Pangkepp terhadap Minat Berkunjung Followers ke Objek Wisata Pangkep Musdalifah Musdalifah; Sabaruddin Machmud; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 1 (2021): Oktober 2021
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.105 KB) | DOI: 10.55638/jcos.v4i1.342

Abstract

This study aims to find out how the influence of social media on the Instagram account @jjs_pangkepp on followers'interest in visiting Pangkep tourism objects. The type of research used is quantitative research with data collectiontechniques through surveys with data analysis Multiple Linear Regression Analysis using SPSS version 20.The results showed that the influence of social media on the Instagram account @jjs_pangkepp gave a strong andsignificant positive influence on followers' interest in visiting the Pangkep tourist attraction, the magnitude of theinfluence given was 61.2% with a sig level. 0.000 < 0.005. While the remaining 38.8% is influenced by other factors.
Pengaruh Iklan Ruangguru terhadap Minat Siswa SMAN Negeri 10 Makassar untuk Menggunakan Aplikasi Ruangguru Risnawati Risnawati; Zohrah Basalamah; Raidah Intizar Yusuf
Journal of Communication Sciences (JCoS) Vol. 4 No. 2 (2022): April 2022
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.389 KB) | DOI: 10.55638/jcos.v4i2.350

Abstract

This study aims to determine the effect of Ruangguru advertisements on student interest in SMA Negeri 10 Makassar touse the Ruangguru application. The type of research used is Quantitative Research with respondents taken from students(i) SMA Negeri 10 Makassar class XI and XII with 147 respondents obtained in the study more than the number ofsamples needed by researchers as many as 100 respondents from 685 populations. Data were obtained through questionnairesdistributed by researchers by processing data using simple linear regression analysis with the help of the SPSS ver 24program. The results showed that the teacher's room advertisement influenced the interest of the students of SMA Negeri10 Makassar by 0.542 or 54.2% as seen from the Adjusted R Square value while the remaining 45.8% was influenced byother factors. The resulting significant value (Sig.) is 0.000 while the probability value or number is 10% or 0.01, so asignificant value (Sig.) 0.000 < 0.01 means H0 is rejected and H1 is accepted so that it can be said that the relationshipbetween the independent variables (X ) Ruangguru advertisement with the dependent variable (Y) of student interest isconsidered significant.
Co-Authors Musdalifah Musdalifah Risnawati Risnawati Sabaruddin Machmud Sahruddin Malik Zohrah Basalamah Zulkarnain Hamson