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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL BERKALA ILMIAH EFISIENSI JURNAL RISET BISNIS DAN MANAJEMEN
Sutria Langling Manorek, Sutria Langling
University of Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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THE INFLUENCE OF BRAND IMAGE, ADVERTISING, PERCEIVED PRICE TOWARD CONSUMER PURCHASE INTENTION (CASE STUDY: SAMSUNG SMARTPHONE) Manorek, Sutria Langling
Jurnal Berkala Ilmiah Efisiensi Vol 16, No 1 (2016): Jilid 5
Publisher : Sam Ratulangi University

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Abstract

ABSTRACT Smartphone has been quite a phenomenon especially in Manado city when finding people own more than one is easy. There are so many company involves in Smartphone market one of them is Samsung a Korean company who has been selling many Smartphone despite of a raging battle of competitions, this has become a questions for many people. Marketing is needed for the process of buying and selling a product or service, marketing as a liaison to the process or it can be regarded as a market that meet the seller and the buyer in the transaction processing. In this study takes several variables; Brand, Advertising and Perceived Price as variables that influence consumer purchase intention for research conducted on Samsung Smartphone with 100 questionnaire distributed to the users of Samsung. The results show there was significant and the effect of Brand Image, Perceived Price and Advertising Toward Consumer Purchase Intention. Keywords: Brand, Advertising, Perceived Price.
Pengaruh Kesejahteraan Karyawan, Motivasi Dan Keterampilan Terhadap Produktifitas Kerja Manorek, Sutria Langling
JURNAL RISET BISNIS DAN MANAJEMEN Vol 7, No 3 (2019): JRBM vol 7 no 3 2019
Publisher : Universitas Sam Ratulangi

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Abstract

This type of research is qualitative research using linear regression data analysis techniques. The population in this study is that all permanent employees at PT Bank SulutGo in Manado region, as many as 1,276 and drawn samples using the Slovin formula to 150 respondents.The test results show that Employee Welfare, Motivation and Skills together have a positive and significant effect on Work Productivity, Employee Welfare and Motivation partially influential on Employee Work Productivity while Skills do not affect Employee Work Productivity at PT Bank SulutGo ManadoKeywords: Employee Welfare, Motivation, Skills and Work Productivity
THE INFLUENCE OF BRAND IMAGE, ADVERTISING,PERCEIVED PRICE TOWARD CONSUMER PURCHASE INTENTION AT SAMSUNG SMARTPHONE Manorek, Sutria Langling; Pangemanan, Sifrid S.; Rumokoy, Farlane
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 4 (2015): JE Vol.3 No.4 (2015) Hal. 509-619
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.991 KB) | DOI: 10.35794/emba.v3i4.11087

Abstract

Smartphone has been quite a phenomenon especially in Manado city when finding people own more than one is easy. There are so many company involves in Smartphone market one of them is Samsung a Korean company who has been selling many Smartphone despite of a raging battle of competitions, this has become a questions for many people. Marketing is needed for the process of buying and selling a product or service , marketing as a liaison to the process or it can be regarded as a market that meet the seller and the buyer in the transaction processing . In this study takes several variables, Brand , Advertising and Perceived price as variables that influence consumer purchase intention for research conducted on Samsung Smartphone with 100 questionnaire distributed to the users of Samsung. To Samsung Smartphone company based on this research about the influence of brand image, advertising, and perceived price toward consumer purchase intention are affect to customer, so they can make better smartphone product in future and be leader market for smartphone or other electronics product.Results from this study showed that there was significant of Brand Image , Perceived Price and Advertising Toward Consumer Purchase Intention . Keywords : brand, advertising, perceived price
Co-Authors Farlane Rumokoy Sifrid S. Pangemanan