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All Journal GANEC SWARA Pengabdian Kampus: Jurnal Informasi Kegiatan Pengabdian Pada Masyarakat
Dewi Rakhmawati
Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Workshop Pemanfaatan Platform Gatherich Dalam Meningkatkan Literasi Keuangan Mahasiswa Pendidikan Ekonomi Liling Lenlioni; Rinto Alexandro; Rahman; Hidayati; Dewi Rakhmawati; Grace Evelina Buji; Dwi Della Puspita; Zola Ari Setyanto; Yul Agustin
Jurnal Pengabdian Kampus Vol 10 No 2 (2023): Jurnal Pengabdian Kampus
Publisher : LPPM Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52850/jpmupr.v10i2.9569

Abstract

The community service activity was carried out on April 10, 2023 in the classrooms of the economics education study program, the Teaching and Education Faculty, Palangka Raya University, the participants who took part in this activity were 34 undergraduate students of the Economics Education Study Program,  the Teaching and Education Faculty, Palangka Raya University. The community service activities carried out aim to increase financial literacy in students regarding the use of the Gatherich platform. This community service activity was carried out in the environment in  economic education study program students. The results of this community service activity show that students of the Economics Education Study Program are enthusiastic about increasing their financial literacy. This is reflected in the participation of students in activities and being active in discussion sessions during the activities
PENGARUH LIVE STREAMER DAN PROMO TANGGAL KEMBAR TERHADAP IMPULSIVE BUYING (STUDI KASUS PENGGUNA E- COMMERCE SHOPEE DI KOTA MATARAM) NILA RAHAYU; DEWI RAKHMAWATI; I GUSTI AGUNG ARISTA
GANEC SWARA Vol 18, No 1 (2024): Maret 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i1.757

Abstract

One of the biggest developments in the business sector over the past few decades is the rise of e-commerce. With the help of Shopee Live, vendors can host live streaming events and market their goods directly to customers. Broadcasters, sometimes known as streamers, organize live shopping events to highlight items and encourage customers to complete the transaction process. Shopee often holds promotions on twin dates with various attractive incentives that encourage customers to make impulse purchases. The purpose of this study is to examine the effect of twin date promotions and steamer on the impulse buying habits of Shopee customers in Mataram city. One hundred respondents who met the criteria were included in the research sample, which was selected through a purposive sampling approach. The research findings show that live steamer has no effect on impulsive buying on Shopee users in Mataram City while twin date promos have a significant effect on impulsive buying on Shopee users in Mataram City
Co-Authors Dwi Della Puspita Grace Evelina Buji Hidayati I GUSTI AGUNG ARISTA Liling Lenlioni Nila Rahayu Rahman Rinto Alexandro Yul Agustin Zola Ari Setyanto