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All Journal Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) JEM: JURNAL EKONOMI DAN MANAJEMEN MANAJEMEN DEWANTARA Jurnal Kesehatan Poltekkes Kemenkes RI Pangkalpinang Citra Delima Scientific journal of Citra Internasional Institute JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI)
Deri Kusmadeni
Sekolah Tinggi Ilmu Kesehatan Abdi Nusa Pangkalpinang
Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JEM: JURNAL EKONOMI DAN MANAJEMEN

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PENGARUH KUALITAS PELAYANAN, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN STUDI KASUS: HOTEL DI PANGKALPINANG Deri Kusmadeni
JEM Jurnal Ekonomi dan Manajemen Vol 7 No 2 (2021): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

Service quality is an evaluation of the customer's long-term observation of the delivery of a company's services, while the price is one of the determining factors in brand selection related to consumer buying decisions, while the location of service facilities is one of the crucial factors that influence the success of service because the location is closely related. In relation to the potential market for service providers, a person's feelings of pleasure or disappointment that arise after comparing the performance (outcome) of the product that is thought to be against the expected performance. This study aims to determine the simultaneous effect of service quality, promotion, and brand image on customer satisfaction, the partial effect of service quality, promotion, and brand image on customer satisfaction. The test results show that the variables of service quality, promotion, and brand image have an effect on customer satisfaction.
Co-Authors Dedek Sutinbuk Hasuna Eriyanti Mohamad Makrus Taufik Kurrohman