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All Journal Journal on Education Abdi Masyarakat
Silsi Sabila
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Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuyun yuniarsih; Sandra Irawaty; Nunung Sanusi; Hersusetiyati Hersusetiyati; Nurhaeni Sikki; Silsi Sabila; Ridwan Tho At Firdaus; Putri Kurnia Gunawan
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
Strategi Pemasaran Digital untuk Meningkatkan Ekonomi Kreatif Melalui Pengolahan Limbah Daun Nanas: Studi Kasus pada UKM Alfiber Subang Yuyun Yuniarsih; Silsi Sabila; M. Dadi Priadi; Witri Cahyati
Journal on Education Vol 6 No 1 (2023): Journal On Education: Volume 6 Nomor 1 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v6i1.3599

Abstract

This research was conducted to determine the implementation of digital marketing strategies at the Alfiber Subang SMEs with the aim of expanding the market and increasing sales of Alfiber products produced from pineapple leaf waste processing. This study focused on the implementation of digital marketing strategies, the challenges faced, and the impact of the implementation of digital marketing strategies on the increase of creative economy in the Alfiber Subang SMEs. The aim of this research is to explore the potential of the creative economy through pineapple leaf waste processing, with a focus on effective digital marketing strategies for the Alfiber Subang SMEs.The results of this research indicate that the Alfiber Subang SME has great potential to increase the creative economy through pineapple leaf waste processing. However, there are still obstacles in marketing their products digitally. Therefore, this research proposes several effective digital marketing strategies, including the use of social media, websites, and e-commerce, as well as optimizing digital content. This research is expected to contribute to the Alfiber Subang SME and relevant parties in facing challenges and utilizing opportunities in digital marketing to increase the creative economy through pineapple leaf waste processing.
Co-Authors Hersusetiyati Hersusetiyati M. Dadi Priadi Nurhaeni Sikki Putri Kurnia Gunawan Ridwan Tho At Firdaus Sandra Irawaty Sanusi, Nunung Witri Cahyati Yuyun Yuniarsih