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All Journal Jurnal Riset Manajemen
Afriyeni Afriyeni
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Decision Sciences, Operations Research & Management

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Journal : Jurnal Riset Manajemen

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Pengaruh Citra Perusahaan dan Kualitas Pelayanan terhadap Kepuasan Nasabah pada PT. Bank Nagari Cabang Ujung Gading Anna Rahmadia; Afriyeni Afriyeni
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 1 (2024): March : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i1.1217

Abstract

This research aims to determine the influence of company image on customer satisfacetion at Bank Nagari Ujung Gading Brance, the infliencer of Tangible, Empathy, Reliability, Responsiveness, Assurance, on custamer satifacetion at Bank Nagari Cabang Ujung Gading ranceh. The reselts of the analysis using SPSS version 24 show that company image has a positive and significant influence on customer satisfaction at Bank Ujung Gading Branch, and Tangible, Empathy, Reliability, Responsiveness, Assurance has a positive and significant influence on customer satisfaction at Bank Ujung Gading Branch.
Co-Authors Anna Rahmadia