Jurnal Riset Manajemen
Vol 2 No 1 (2024): March : Jurnal Riset Manajemen

Pengaruh Citra Perusahaan dan Kualitas Pelayanan terhadap Kepuasan Nasabah pada PT. Bank Nagari Cabang Ujung Gading

Anna Rahmadia (Unknown)
Afriyeni Afriyeni (Unknown)

Article Info

Publish Date
08 Dec 2023

Abstract

This research aims to determine the influence of company image on customer satisfacetion at Bank Nagari Ujung Gading Brance, the infliencer of Tangible, Empathy, Reliability, Responsiveness, Assurance, on custamer satifacetion at Bank Nagari Cabang Ujung Gading ranceh. The reselts of the analysis using SPSS version 24 show that company image has a positive and significant influence on customer satisfaction at Bank Ujung Gading Branch, and Tangible, Empathy, Reliability, Responsiveness, Assurance has a positive and significant influence on customer satisfaction at Bank Ujung Gading Branch.

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Journal Info
Jurnal Riset Manajemen
Website

Abbrev

jurma

Publisher

INSTITUT TEKNOLOGI DAN BISNIS SEMARANG

Subject

Decision Sciences, Operations Research & Management

Description

Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan ...