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All Journal Neo Journal of economy and social humanities Klabat Journal of Management
Dwi Rachmawati
Universitas Global Jakarta
Humanities Economics, Econometrics & Finance Social Sciences

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The Effect of Leadership on Performance of Apparatus and Institutions in Cimerang Village, Purabaya District, Sukabumi Yuni Pambreni; Dwi Rachmawati; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.337 KB) | DOI: 10.56403/nejesh.v1i4.49

Abstract

Leadership aims to encourage work passion, and high productivity and work productivity of employees, in order to achieve maximum organizational goals. In achieving goals, a leader is needed who can mobilize and influence his work group by paying attention to the desires of his subordinates. The purpose of this study was to determine the leadership, to find out the performance of employees and to determine the effect of leadership on employee performance at the Cimerang village office, Purwakarta sub-district, Sukabumi district. The research method used is descriptive and descriptive methods with a quantitative approach. In this study using primary data by observing and distributing questionnaires to respondents. The sampling technique used in this study was non-propability sampling with saturated sampling. The sample used in this study amounted to 30 employees. The correlation value of the influence of leadership (X) on the performance of the village apparatus (Y) is 22 indicators. The results of this study indicate that there is a significant influence of leadership influence on employee performance in Cimerang Village, Purabaya District, Sukabumi Regency.
ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY) Hadi Wijaya; RM Chairil Andri; Dwi Rachmawati
Klabat Journal of Management Vol 4 No 2 (2023): Klabat Journal of Management
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v4i2.1007.147-162

Abstract

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students. Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.
Co-Authors Hadi Wijaya RM Chairil Andri Rohmat Hidayat Yuni Pambreni