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Marceilla Hidayat, Marceilla
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Social Sciences

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PENGARUH EXPANDED MARKETING MIX TERHADAP KEPUTUSAN BERKUNJUNG (Survei pada Wisatawan Nusantara yang Berkunjung ke Museum Sonobudoyo Yogyakarta) Mardhatillah, Merliyani; Mulyadi, Hari; Hidayat, Marceilla
THE Journal : Tourism and Hospitality Essentials Journal Vol 3, No 2 (2013)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v3i2.1976

Abstract

Indonesia is an archipelagic state which are rich in natural wealth as flora and fauna and cultural variety that is a potential tourist destinations capable of interesting motivation tourists to perform the activities in Indonesia, and especially in Daerah Istimewa Yogyakarta. Yogyakarta city is the big cultural area in Indonesia that is a potential in terms of development cultural tour through the museum. But now a lot of people remain to regard that museum is just the place for keeping and maintaining historic and cultural fosils. The low appreciation of the society can be seem from the data of visitors attendance Museum Sonobudoyo Yogyakarta which shows a low number from years 2009 – 2010. Museum Sonobudoyo Yogyakarta conduct various attempts to increase the visits. One of the ways is through expanded marketing mix, which consists is people, physical evidence, and process. Expanded marketing mix in Museum Sonobudoyo Yogyakarta is expected to help increase tourist visits and for society awareness about cultural which has existed since long ago by the presence of museum. The independent variable (X) is expanded marketing mix which consists of three dimensions which are People, Physical evidence, and Process. The dependent variable (Y), namely the decision to visit. The type of the study is descriptive and verificative, and the method used was survey systematic random sampling technique, so it obtains 90 respondents of samples. Techniques of data analysis and hypothesis test used was multiple regression. Based on the research hypothesis, expanded marketing mix has a significant influence amounted to 48,5% towards visiting decision.
STRATEGI PERENCANAAN DAN PENGEMBANGAN OBJEK WISATA (STUDI KASUS PANTAI PANGANDARAN KABUPATEN CIAMIS JAWA BARAT) Hidayat, Marceilla
THE Journal : Tourism and Hospitality Essentials Journal Vol 1, No 1 (2011)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/thej.v1i1.1879

Abstract

Tourism can be defined as a whole activity by people who do traveling to stay in one place out of the daily activities for not more than one year for leisure, business, and other purpose. Ecotourism as mentioned on UU No.9 year 1990, article 16 as an objects groups for an attractive tourism can be defined as a unique travel at national park, forest and nature tourism. Bay tourism and marine tourism is a part of Ecotourism. Marine tourism development in general is an effort for developing and using tourism object and marine tourism in Indonesian sea. The consumers behavior patterns from the tourist, they are not focus on leisure enjoying sun, sea and sand but change to higher tourism, that is enjoying the product or cultural creation and heritage. Than nature or ecotourism from one place to other country. This change need to be taken care with a lot of development tourism product also promotion on government and self investor. Marine tourism activities will need a big investment, condition, and law. To handle all this complex problems with optimal, will need to arrange regulation in order using the potential of the sea for tourism activities in marine tourism development. Indonesia so rich with marine assets that can be use or oriented, so that the marine tourism development paradigm must be handle soon with the regulation from all parties, to explore all marine tourism potential through strategic planning with obeying the save principal.
Co-Authors Hari Mulyadi, Hari Merliyani Mardhatillah, Merliyani