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All Journal BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Al-Iqtishad
Agus Supriyanto
IAIN Kudus
Economics, Econometrics & Finance Social Sciences

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Kesuksesan Muslimah Pelaku UMKM: Peran Dimensi Entrepreneurial Orientation Agus Supriyanto; Ririt Dwiputri Permatasari; Asepma Hygi Prihastuti; Tommy Saputra; M. Ansyar Bora
BISNIS Vol 10, No 2 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Fakultas Ekonom dan Bisnis Islam Institut Agama Islam Negeri (IAIN) Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i2.17740

Abstract

The purpose of this study was to determine the factors that support the success of Muslim women in running a business seen from the dimensions of entrepreneurial orientation. Respondents in the study were 105 Muslim SMEs who run businesses in Kudus Regency. The sampling technique uses Simple Random Sampling with the Convenience Sampling method. The data analysis technique uses Structural Equation Modeling with the help of AMOS 25.0. The results of the study indicate that there is a significant influence between innovation, risk taking, proactivity, competitive aggressiveness and autonomy on the birth of Muslim women as MSME actors. All dimensions of entrepreneurial orientation are proof that to achieve success in running a business, a business actor needs to implement the dimensions of entrepreneurial orientation. The autonomy dimension gets the highest average answer, it is important to pay attention that the delegation of authority and responsibility to employees to make accidental decisions. The managerial implication of this research is that SMEs need to pay attention to the dimensions of entrepreneurial orientation because it will have an impact on improving business performance.
IMPULSE BUYING OF GENERATION Z MUSLIMS: A STUDY ON HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE, AND HEDONIC SHOPPING VALUE Muhammad Afan Setiawan; Agus Supriyanto
Jurnal Al-Iqtishad Vol 19, No 1 (2023)
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v19i1.19875

Abstract

The aim of this study was to identify the factors influencing impulse buying among Generation Z Muslims in Kudus Regency. The research was conducted on the Generation Z Muslim community in Kudus Regency, with a total sample size of 100, utilizing the purposive sampling technique. Data processing involved the use of statistical analysis methods through the SPSS program. The findings of this study revealed that the hedonic shopping motivation variable did not exhibit a positive and significant impact on impulse buying among Generation Z Muslims in Kudus Regency. Conversely, the Shopping Lifestyle variable demonstrated a positive, albeit insignificant, effect on impulse buying behavior of Generation Z Muslims in Kudus Regency. Moreover, the Hedonic Shopping Value variable exhibited a positive and significant influence on impulse buying among Generation Z Muslims in Kudus Regency. The managerial implication of this research underscores the importance of considering shopping lifestyle behavior and hedonic shopping value, as these factors can have an impact on the impulse buying tendencies of Generation Z Muslims.
Co-Authors Muhammad Afan Setiawan Prihastuti, Asepma Hygi Ririt Dwiputri Permatasari Tommy Saputra