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All Journal Journal of Social Research Jurnal Manajemen dan Bisnis Madani
Paidi W.S
Universitas Tanri Abeng
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art Didip Diandra; Paidi W.S
Jurnal Manajemen dan Bisnis Madani Vol. 4 No. 2 (2022): Juli 2022
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v4i2.589

Abstract

Masyakarat dewasa ini sudah sangat aktif dalam beratifitas yang berhubungan dengan internet termasuk dalam berbisnis dan pemasaran. Pemasaran melalui media sosial juga disebut sebagai pemasaran digital. Pemanfaatkan teknologi informasi khususnya dalam komunikasi elektronik dapat menjadi kunci keberhasilan dalam berbisnis. Penggunaan aplikasi Whatsapp diharapkan dapat menjawab pertanyaan tersebut, namun perlu diketahui dan dipahami terlebih dahulu State of the Art (SOTA). Metode penelitian yang digunakan dalam penelitian ini adalah studi kepustakaan dengan mengkaji penelitian terdahulu yang sesuai dengan topik penelitian. Hasil penelitian menunjukkan bahwa pelaku usaha dapat memanfaatkan media sosial sebagai sarana dalam melakukan pemasaran digital seperti mempromosikan produk, membangun jaringan, dan menjangkau pangsa pasar yang lebih luas. Sedangkan WhatsApp dalam pemasaran digunakan untuk membangun komunikasi yang intens dengan target konsumen.
Effect of Total Asset Turnover (TATO), BOPO, Debt to Asset Ratio Through Firm Size as Moderation Variables on Return on Asset (ROA) at PT Pelabuhan Indonesia (Persero) Nurwan Bayu Setyawan; Paidi W.S; Gos Ishak
Journal of Social Research Vol. 2 No. 9 (2023): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v2i9.1348

Abstract

The study's primary aim was to examine the influence of total asset turnover (TATO), operating costs on sales (BOPO), debt to asset ratio (DAR), and company size on return on assets (ROA) at PT Pelabuhan Indonesia (Persero) during the period 2015-2021. Quantitative research methods were utilized, and data was directly obtained from the company's financial statements and records for the specified timeframe. Regression analysis, employing moderation variables through the Eviews program, was employed for data analysis. The results indicated that TATO, BOPO, and DAR had a negative impact on ROA at PT Pelabuhan Indonesia (Persero). However, the company size did not significantly moderate the relationship between TATO, BOPO, DAR, and ROA. Additionally, when these factors were collectively considered, their combined effect on the ROA variable was found to be insignificant. In conclusion, the study concluded that specific financial indicators, such as TATO, BOPO, and DAR, adversely affected the company's return on assets, whereas the company size did not play a significant role in moderating these effects. Furthermore, when these factors were analyzed together, their combined impact on the ROA variable was not statistically significant.
Co-Authors Diandra, Didip Gos Ishak Nurwan Bayu Setyawan