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Dona Aji Karunia Putra, Dona Aji Karunia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : LITE: Jurnal Bahasa, Sastra, dan Budaya

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The utilization of cultural lexicon in creative industry products: A maintenance strategy of Yogyakartan Javanese language Putra, Dona Aji Karunia; Muttaqien, Muhammad Zainal
LITE: Jurnal Bahasa, Sastra, dan Budaya Vol. 20 No. 2 (2024): September
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/lite.v20i2.10915

Abstract

Creative industries can contribute to the economic growth of local communities while promoting and preserving local languages and culture. Based on these basic assumptions, this research was conducted to describe the forms and functions of Javanese language and culture used in creative industry products and the factors behind the use of regional language and culture in creative industries. This research used a qualitative descriptive method with a sociolinguistic and creative industry perspective. The research was conducted in three local government areas in Yogyakarta. Data collection was carried out through documentation, document analyses, and interviews. The data covers various aspects of the  Javanese language and culture, such as words, phrases, clauses, sentences, proverbs, Javanese script, naming and greeting systems, and proverbs. The results show that various creative industry products incorporate the Yogyakartan Javanese cultural and linguistic lexicon in their product branding, packaging, and design content. The cultural lexicon consists of Javanese writing, art, traditional clothing, drinks, greetings, phatic forms, and proverbs. Utilizing the Javanese language and cultural lexicon in creative industries can be an effective marketing strategy and an innovative step in preserving and developing local cultural heritage. This can significantly contribute to local economic growth, increase awareness of cultural diversity, and strengthen the community's cultural identity.
Co-Authors Agustin*, Anggelia Dwi Aisyah, Nisa Amalia, Marisa Nurril Aprilia, Difa Aura Nur Az Zahra Da’watunnisa, Shakila Fathma Hamiidah Fitri, Sekar Kurnia Harahap, Nadiyah Iklimah Hidayatika, Uliana Ismah Rahayu Jihan Annisa Fitri Yani Kamilah kamilah Kanaya Afflaha Nissa Karina Adishakti Karnadi, Mita Carina Khuzaifah, Syaniba Maulidya Cahya Prastika Melinda, Dika Meyliana Putri Muhamad Farhan Muharramah, Inggrid Amanda Muttaqien, Muhammad Zainal Nada Hanifah Najiibah Najiibah Nisa Aisyah Nurfauziyah Nurfauziyah Nuria Alfi Zahrah Oktaviansyah, Farizal Pelangi Citra Wafara Pertiwi, Dora Hatika Putri, Syaimah Kusnari Qolbi, Mauritsa Fitriyah Rahmah, Annisa Rahmah, Syifa Fauziah Reisa Nurrahman Rini Andriani Rinjani, Siti Rismaniar Kartini Rizka Maharani Sarra Nurfitriani Selvia Parwati Putri Silvia Utami, Silvia Suhandano Suhandano Suhandano Suhandano Sulistyowati . Sulistyowati Sulistyowati Suryani, Azizah Tety Rukmanah Tiara, Mafi Sri Wahyu Wahdatunnisa, Ratu Hilma Yuanita Fitriyana, Yuanita Fitriyana Zakiyah, Salma