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Khairul - Saleh
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Spiritual Capacity Development Training Model Students in Realizing Personal Character and Ethics Khairul - Saleh; Hadiahti - Utami; Kurniani - Kurniani; Budi - Prasetya
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4176

Abstract

The issues being studied in this reserach was to define any appropiate model of newly recruited student’s spiritual capacity building based on Training Need Analysis. The objective of the research was to know the newly recruited students’ need to training in building their spiritual capacity and secondly to to find out the students’s actual need through three variabels; namely organizational variabel, job need variabel, and personal variabel as indicators.It was a qualitative descriptive research whose respondens classified into thre categories: management and policy maker who defines orgnisational, stakeholder and personal need, secondly, 100 respondentts from PESIMA participants and extrainers, taken by random sampling techniques. Data collection method was interview to management and questioanire distributed to participants and extrainer of PESIMA. Discussion scheme was adjusted with TNA model while analytic model was Iimportance Performance Analysis (IPA) techniques.The outcome of this research was normative model based on Training Needs Analysis (TNA) and Scientific journal publication. In addition there was additional Training TOR for Students’ Spiritual Building / PESIMA TNA bases. It was concluded that PESIMA, which was conducted for 18 years, in general it has insufficient performance level, or the students’ satisfaction was considered low. On the other hand their expectation level to this training was classified into high. It was reflected from the low level of average score index. The mostly expected indicator or the Highest Level of Importance was pasca training (follow up) guidance. With the score index of 82,8. Training was asssumed as less powerfull to provide any supplies/basic capitals for students to face industrial 4.0 challenges
Effect of Brand Image and Halal Awareness on Interest in Buying Wardah Cosmetics in the City of Semarang Sukma Anjani Susilowati; Makmun - Riyanto; Khairul - Saleh
Admisi dan Bisnis Vol 24, No 2 (2023): JUNI 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v24i2.4592

Abstract

This research aim to determine the influence of Brand Image and Halal Awareness on Purchase Interest Wardah cosmetics in Semarang Region. The data collection method used in this research are literature review and  questionnaire. The questionnaire used is the Agree-Disagree Scale with a scale of 10. Sampling was done by using the incidental sampling method of 84 samples. Data processing was conducted using SPSS 22. Based on the calculation of multiple linear regression analysis, the equation Y = 2.970 + 0.451X1 + 0.392X2  is obtained,  and the results of the t test show that each variable accepts Ha1 and Ha2, so that the variables of Brand Image (X1) and Halal Awareness (X2) have a significant effect on the Purchase Interest (Y). The F test show that Ho3 is rejected and Ha3 is accepted, which means that the variables of Brand Image (X1) and Halal Awareness (X2) simultaneously influence the Purchase Interest (Y). Then the result of the determination coefficient test (R2) show a value of 0.724, which means that 72.4% of the Purchase Interest (Y) can be explained by the variables of Brand Image (X1) and Halal Awareness (X2) and the remaining 27.6% is influenced by others factors who were not included in this study.