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All Journal Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi Journal of Accounting Research, Organization and Economics (JAROE)
Irsyadillah Irsyadillah
Universitas Syiah Kuala
Economics, Econometrics & Finance Social Sciences

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN PADA PERMASI TEXTILE GAMPONG BARU BANDA ACEH Ageng Budi Lestari; Musfiana Musfiana; Irsyadillah Irsyadillah
Jurnal Ilmiah Mahasiswa Pendidikan Ekonomi Vol 4, No 2 (2022): Vol 4, No 2 (2022): Desember 2022
Publisher : Universitas Syiah Kuala

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Abstract

Loyalitas pelanggan adalah komitmen pelanggan terhadap suatu merk, toko, atau pemasok yang terlihat dalam perilaku pembelian ulang. Terdapat beberapa faktor yang dapat membentuk loyalitas pelanggan, diantaranya adalah harga dan kualitas pelayanan. Adapun tujuan dalam penelitian ini yaitu untuk mengetahui pengaruh harga dan kualitas pelayanan baik secara parsial maupun simultan terhadap loyalitas pelanggan pada Toko Permasi Textile Gampong Baru Banda Aceh. Penelitian ini dilakukan dengan menggunakan metode kuantitatif dengan jenis penelitian deskriptif. Populasi dalam penelitian ini adalah semua pelanggan yang pernah melakukan pembelian secara berkala pada Toko Permasi Textile Gampong Baru Banda Aceh dengan syarat minimal pembelian yaitu 2 kali. Adapun sampel yang digunakan sebesar 30 responden dan teknik yang digunakan yaitu non probability sampling. Analisis data menggunakan analisis regresi linier berganda, uji signifikansi, dan uji determinasi. Hasil penelitian ini menunjukkan bahwa variabel harga tidak berpengaruh signifikan terhadap loyalitas pelanggan, sedangkan variabel kualitas pelayanan berpengaruh secara signifikan terhadap loyalitas pelanggan. Secara simultan menunjukkan bahwa harga dan kualitas pelayanan berpengaruh signifikan terhadap loyalitas pelanggan pada Toko Permasi Gampong Baru Banda Aceh. Adapun hasil dengan pengujian determinasi diketahui sebesar 57% loyalitas pelanggan dipengaruhi oleh harga dan kualitas pelayanan sedangkan sisanya sebesar 43% dipengaruhi oleh variabel lain yang tidak dijelaskan pada penelitian ini. Keywords: harga, kualitas pelayanan, loyalitas pelanggan
Does Cultural Pluralism Matter? Views from Experts Involved in the Production of Accounting Textbooks Irsyadillah Irsyadillah; Raihani Raihani; Zulfadhli Zulfadhli; Alhashmi Aboubaker Lasyoud
Journal of Accounting Research, Organization and Economics Vol 6, No 1 (2023): JAROE Vol. 6 No. 1 April 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i1.32700

Abstract

Objective –The paper seeks to evaluate the perceptions and attitudes of individuals involved in the production of accounting textbooks about providing cultural pluralism in the textbooks.Methodology –This paper used semi-structured interviews with key actors of accounting textbook production, including translators, independent reviewers, adaptors, authors and commissioning editors. With one exception, all interviewees are also academics at universities. Results –The paper finds that accounting textbooks are cultural and political artifacts that reflect the the cultural, political, and ideological viewpoints of the powerful groups in the world. In other words, the textbook contents are the results of power domination. They have used accounting textbooks as powerful educational media to homogenise cultural and ethical values of accounting and accounting education to be solely based on Anglo-American capitalism. This has greatly affected the professionals involved in the textbook production. Therefore, it is not an urgent matter for them to incorporate diversity of perspectives into accounting textbooks used in Indonesia.Novelty/Originality –Although accounting research has explored the issues of accounting textbooks, such as the readability, price, selection, and use, studies that consider the political and cultural role of accounting textbooks especially from the perspective of individual involved in the textbook production are still scant. In particular, there is no research in Indonesia that presents the views of people who produce accounting textbooks regarding the content of their textbooks.
Does Cultural Pluralism Matter? Views from Experts Involved in the Production of Accounting Textbooks Irsyadillah Irsyadillah; Raihani Raihani; Zulfadhli Zulfadhli; Alhashmi Aboubaker Lasyoud
Journal of Accounting Research, Organization and Economics Vol 6, No 1 (2023): JAROE Vol. 6 No. 1 April 2023
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jaroe.v6i1.32700

Abstract

Objective –The paper seeks to evaluate the perceptions and attitudes of individuals involved in the production of accounting textbooks about providing cultural pluralism in the textbooks.Methodology –This paper used semi-structured interviews with key actors of accounting textbook production, including translators, independent reviewers, adaptors, authors and commissioning editors. With one exception, all interviewees are also academics at universities. Results –The paper finds that accounting textbooks are cultural and political artifacts that reflect the the cultural, political, and ideological viewpoints of the powerful groups in the world. In other words, the textbook contents are the results of power domination. They have used accounting textbooks as powerful educational media to homogenise cultural and ethical values of accounting and accounting education to be solely based on Anglo-American capitalism. This has greatly affected the professionals involved in the textbook production. Therefore, it is not an urgent matter for them to incorporate diversity of perspectives into accounting textbooks used in Indonesia.Novelty/Originality –Although accounting research has explored the issues of accounting textbooks, such as the readability, price, selection, and use, studies that consider the political and cultural role of accounting textbooks especially from the perspective of individual involved in the textbook production are still scant. In particular, there is no research in Indonesia that presents the views of people who produce accounting textbooks regarding the content of their textbooks.
Co-Authors Ageng Budi Lestari Alhashmi Aboubaker Lasyoud Musfiana Raihani Raihani Zulfadhli Zulfadhli