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All Journal PROFIT : Jurnal Administrasi Bisnis
Wilopo
Universitas Brawijaya
Economics, Econometrics & Finance

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Analysis of The Relationship of Information Technology Capability to Innovation and Organizational Performance ( Meta-Analysis) Rizky Happy Ananda; Endang Siti Astuti; Wilopo
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 1 (2023): Profit: Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.01.6

Abstract

This study aims to analyze the influence of information technology (IT) capabilities on innovation and organizational performance. This study uses a meta-analysis method with JASP software. The articles that will be used as research objects are search results in online databases such as sciencedirect, emerald insight, EBSCO, wiley, ProQuest and Springer where these articles are published in Scopus indexed international journals with the keywords Information Technology Capability/IT Capability – Innovation – Organizational Performance/Business Performance. From the search, 1,171 articles were found, then a systematic selection was carried out to produce 12 articles to be analyzed. The results of statistical analysis show that IT capability has a significant positive effect on innovation, IT capability has a significant positive effect on organizational performance and innovation has a significant positive effect on organizational performance. The results of this research are practically expected to be able to provide recommendations to business people, especially regarding IT capabilities and innovation in improving organizational performance; and theoretically can support or block the results of previous studies related to information technology capabilities, innovation or organizational performance.
How Social Media Impacts on Customer Brand Engagement, Brand Trust and Brand Loyalty Riza Khusniah; Endang Siti Astuti; Wilopo
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.2

Abstract

This research analyzes the effect of Social Media Marketing Activities, Customer Brand Engagement, and Brand Trust on Brand Loyalty. Currently, coffee drinks and activities have become a trend for the community. Starbucks, the world's largest coffee shop company, was born with a luxurious image. By demographic class, the Starbucks customer segment is middle to upper class, classified as a masstige brand. The masstige brand position is between the upper mid-level and super premium courses. Business competition for masstige brands is more sophisticated and global, which expedites adapting communication technology to build brand loyalty. Social media marketing activities reinforce brand loyalty through customer engagement to improve customer relations. Even the transfer of information between brands to customers through social media has the potential to boost brand trust. The research method used is quantitative. This research questionnaire was distributed online to 210 customers of the masstige brand Starbucks in three major cities in East Java Province. The data were analyzed using PLS. This study's results show that the 5 hypotheses significantly affect the dependent variable. It indicates that implementing Social Media Marketing Activities, CBE, and BT strategies can improve BL on customers of masstige brand Starbucks.
Co-Authors Endang Siti Astuti Riza Khusniah Rizky Happy Ananda