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All Journal Media Ekonomi dan Manajemen Jurnal Penelitian Ekonomi dan Bisnis
Ivonne Angelic Umboh
Fakultas Ekonomi Dan Bisnis Universitas Katolik De La Salle Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Digital Marketing Development Model through Digital Literacy Mediation to Improve SME's Performance Ivonne Angelic Umboh; Vincent Didiek Wiet Aryanto
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3315

Abstract

The objective of this research is to undertake the digital literacy competence among the SME (Small and Medium Enterprises) actors and to answer the previous research evidence that digital literacy is still under study; therefore, digital literacy among the SMEs a cluster of MSME, natural dyes Batik Kebon Indah Bayat Klaten is used as location of this research. Method of the study was carried out by census to all members of cluster batik natural dyes in Bayat Kebon Indah Klaten. All 186 batik members were withdrawn as respondent of this study, the reason for withdrawing all cooperative member of Kebon Indah because they were engaged in digital marketing activities to promote their natural dyes batik products. The engagement in social media to promote their products was vulnerable to digital illiteracy exposures. Digital literacy is a mediating variable bridging the gap between digital marketing capability and SME business performance. The findings reveal that digital marketing capability has a significant impact on SME business performance, digital literacy has a considerable effect on SME's business performance, and digital literacy significantly impacts digital marketing capability. Implication of the study found out that digital literacy prevented the respondents to believe in hoax, several deceiver’s efforts of business deceptions, therefore digital literacy strengthened them to be cautious in managing their business.
Perceptions of International Tourists on Internationalization of Hospital Services in Post-Pandemic Manado: A Hospital Service Marketing Approach Christian Apolinaris Lombogia; Ivonne Angelic Umboh
Jurnal Penelitian Ekonomi dan Bisnis Vol 8, No 1 (2023): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i1.7183

Abstract

This study aims to determine the impact of the internationalization of several types of A and B hospitals in Manado and its surroundings. The Ministry of Tourism declared Manado as one of the main destinations in Indonesia. How promote and bring in foreign tourists must be accompanied by security guarantees, the main ones being health insurance and access to international insurance when in tourist destinations. The research method was carried out by convenient purposive sampling at the inns and hotels of tourists. The results of the research stated that all foreign tourists have positive perceptions and beliefs about the existence and services of international hospitals in Manado; the thing that still makes them doubtful is the completeness of international standard hospital facilities. Still, these doubts can be overcome with reassurance with evidence.Keywords: Hospital Internationalization, Perception, Foreign tourist, hospital facilities
Co-Authors Aryanto, Vincent Didiek Wiet Christian Apolinaris Lombogia