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This Author published in this journals
All Journal Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Journal of Accounting and Finance Management (JAFM)
Agus Rahayu
Universitas Pendidikan Indonesia, Bandung, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

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Influence of Brand Image and Brand Trust on Purchase Decision Dani Kurniawan; Agus Rahayu; Puspo Dewi Dirgantiri; Vanessa Gaffar
Dinasti International Journal of Digital Business Management Vol. 4 No. 1 (2022): Dinasti International Journal of Digital Business Management (December 2022 - J
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i1.1593

Abstract

Digital technology is continuously evolving, and NFT, as one of the blockchain breakthroughs, is receiving a lot of attention. The goal of purchasing NFT transactions on the Opensea marketplace is a fascinating topic. This article discusses the impact of brand image and brand trust on Opensea marketplace users' purchase decision, either partially or simultaneously. This article uses a quantitative research method. Non-probability sampling was used, with purposive sampling as the sample technique. Meanwhile, 133 people who have completed NFT transactions on the Opensea marketplace were polled. The findings of this study show that brand image and brand trust has a favorable and significant impact on NFT purchase decision in the Opensea marketplace.
The Effect of Product Innovation on Customer Loyalty (Survey of Samsung Phone Users in Indonesia) Pepen Supriatna Supriatna; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1646

Abstract

In the digital era, Samsung is a brand that dominates smartphones. This South Korean brand is the number one Android phone manufacturer recognized for its capabilities globally. Even though Samsung has the highest market share, Samsung's market share has decreased. The low customer loyalty is allegedly the main cause of the decline in Samsung's market share. This paper aims to determine product innovation's effect on customer loyalty for Samsung cellphone customers in Indonesia. The research method in this scientific work is carried out quantitatively. The sampling technique used was nonprobability, with purposive sampling as the sampling technique. Meanwhile, the number of respondents was 100 people who live in Indonesia and are Samsung cell phone customers. While the data analysis technique used is simple linear regression analysis. The results of this study reveal a positive influence of product innovation on customer loyalty for Samsung cellphone customers in Indonesia.
The Influence E-Service Quality and Complain Handling BSI Mobile on Customer Satisfaction Bella Shafiera Anandita; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 6 (2023): Journal of Accounting and Finance Management (January - February 2023)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i6.171

Abstract

This study aims for know the influence of e-service quality and complaint handling of BSI Mobile banking on satisfaction office BSI customers Asia Afrika branch, Bandung. Type research conducted is study associative causal. This study conducted at Bank BSI Asia Afrika branch which is located at JL. Asia Afrika No. 107, City of Bandung. Data used in study this is the primary data collected through questionnaire. The sample used in study this are 30 customers of BSI Asia Africa. Deep data analysis techniques study this is analysis multiple linear regression with use IBM SPSS version 25 software assistance. Research results this disclose that good in a manner Partial nor simultaneous there is positive and significant influence from e-service quality and complaint handling on satisfaction customers of Bank BSI Asia Afrika branch, Bandung.
Measuring the Impact of Hedonic Motivation, Smart Shopper Perception, Location-Based Coupon Attitude on Intention of Use Location-Based Coupon Anneu Suryani; Agus Rahayu; Puspo Dewi Dirgantari
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1610

Abstract

Increasing use of GPS on mobile devices, the format of direct marketing strategy is also developing, and the location-based coupon is the example of this strategy. This study aims to analyze consumer attitudes toward location-based coupons on mobile devices and their intention of use the location-based coupon for shopping. Simple random sampling is used for the sampling method, a 1 – 5 Likert scale questionnaire is used for collecting the data. The results show that hedonic motivation, and smart-shopper perception has a positive effect towards intention of use location-based coupon through location-based coupon attitudes. Even so, the impact is not big because there are several variables excluding of this study that might influence it.
The Influence of Tourist Motivation on Tourist Visit Decision During Visit Keraton Cliffts Bandung Gamma Bhakti Pradana; Puspo Dewi Dirgantari; Agus Rahayu
Dinasti International Journal of Management Science Vol. 4 No. 3 (2023): Dinasti International Journal of Management Science (January - February 2023)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v4i3.1627

Abstract

Tebing Keraton as a new and well-known tourist destination seeks to increase tourist visit decisions by increasing their tourist motivation. The main purpose of this study is to prove the influence of tourist motivation on visit decisions at Tebing Keraton. The data collection method was carried out using an online questionnaire. The sample of respondents obtained was 50 respondents with a purposive sampling technique. Data analysis using simple linear regression. This study shows that tourist motivation has a significant influence on visit decisions. it is felt that the components of the push and pull factors of tourists need to be maintained and improved in order to attract tourists to visit the Keraton Cliff.
Co-Authors Anneu Suryani Bella Shafiera Anandita Dani Kurniawan Gamma Bhakti Pradana Pepen Supriatna Supriatna Puspo Dewi Dirgantari Puspo Dewi Dirgantiri Vanessa Gaffar