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AMERICANIZATION AND CULTURAL IMPERIALISM IN THE AMERICAN HOTEL FRANCHISE CHAIN IN INDONESIA Ronald Maraden Silalahi; Veny Anindya Puspitasari
Journal FAME: Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Vol 5, No 2 (2022): JOURNAL FAME Journal Food and Beverage, Product and Services, Accommodation Indu
Publisher : Akademi Pariwisata Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/fame.v5i2.3605

Abstract

Americanization is a socio-cultural condition characterized by the imposition of American culture, traditions, and capitalist economic systems worldwide. In the context of modern colonialism, this is marked by the emergence and proliferation of various American brands or franchises in various locations. This fact is based on the belief that products or services with an American identity are considered to have better quality when compared to companies from other countries. This phenomenon is implicated in the hospitality business chain in Indonesia, which is marked by the large number of American hotels located in Indonesia. This article investigates the phenomenon of Americanization in the American hospitality business chain in Indonesia. This research is qualitative research using a cultural studies approach. The primary data is from interviews with 21 American Hotel guests in Indonesia. The secondary data contains related literature sources with intertextual links with the phenomenon of Americanization. Research that synergizes between cultural studies and applied management in the hospitality sector has not been found in many other studies, so this research is expected to enrich the knowledge base in the socio-cultural and hospitality fields.
BINA DESA: PENINGKATAN LITERASI BISNIS DENGAN MODAL DIBAWAH SEPULUH JUTA BAGI MASYARAKAT DESA CIKANDE Apriani Simatupang; Andry Panjaitan; Veny Anindya Puspitasari; Riyad Solihin; Eduard Ary Binsar Naibaho
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 6, No 1 (2023): APRIL
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v6i1.1954

Abstract

ABSTRACTThis activity provides solutions to the problems of the Cikande village communit. These problems include several communities affected by Covid 19 in terms of termination of employment (PHK). Another problem is that in one family, the breadwinner is only the head of the family. This results in a lack of residents' income to meet household consumption. If the source of income is only the head of the family and has an income below or equal to the UMR (Regional Minimum Wage), then the income is not enough to meet the needs of each family. Therefore, this activity is carried out to increase community business literacy so that homewives who do not work can increase family income. This activity is carried out in the form of counseling by providing business ideas that homewives can run with a business capital of less than Rp. 10,000,000.00. The benefits of this activity add to the public's insight into running a business that can be done with capital that is not too large. 31  housewives participated in this activity, and 6 fathers took part. Of all participants, 58% run a business from the business idea submitted. Business ideas run mostly as Dropshippers.sKeywords: Business idea, dropshipper, business, welfareABSTRAKKegiatan ini memberikan solusi atas permasalahan masyarakat desa Cikande. Permasalahan tersebut antara lain: beberapa masyarakat terkena dampak Covid 19 dalam hal pemutusan hubungan kerja (PHK). Permasalahan lain, dalam satu keluarga pencari nafkah hanya kepala keluarga. Hal ini mengakibatkan kurangnya pendapatan warga dalam memenuhi konsumsi rumah tangga.  Jika sumber pendapatan hanya kepala keluarga dan memiliki pendapatan dibawah atau setara dengan UMR (Upah Minimum Regional) maka pendapatan yang dimiliki kurang untuk memenuhi kebutuhan setiap keluarga. Oleh karena itu, kegiatan ini dilakukan untuk meningkatkan literasi bisnis masyarakat sehingga ibu-ibu rumah tangga yang tidak bekerja dapat mengambil bagian dalam menambah pendapatan keluarga. Kegiatan ini dilakukan dalam bentuk penyuluhan, dengan memberikan ide-ide bisnis yang dapat dijalankan ibu rumah tangga dengan modal bisnis dibawah Rp 10.000.000,00. Manfaat kegiatan ini menambah wawasan masyarakat untuk menjalankan bisnis yang dapat dilakukan dengan modal yang tidak terlalu besar. Ibu rumah tangga yang menjadi peserta dalam kegiatan ini ada 31 orang dan ada 6 bapak-bapak yang ikut serta. Dari seluruh peserta 58% yang menjalankan bisnis dari ide bisnis yang disampaikan. Ide bisnis yang dijalankan sebagian besar sebagai Dropshipper.Kata Kunci:  Ide bisnis, dropshipper, bisnis, sejahtera.