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All Journal JURNAL MANAJEMEN AKUNTANSI (JUMSI)
Dewi Rosa Indah
Manajemen, Fakultas Ekonomi, Universitas Samudra
Economics, Econometrics & Finance

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Pengaruh Brand Awareness Dan Brand Trust Terhadap Pengambilan Keputusan Pembelian Produk Mie Instan Indomie Di Kota Langsa Nur Fitriya; Dewi Rosa Indah; Safrizal Safrizal
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3756

Abstract

This study aims to determine1 the effect of brand awareness and brand trust on purchasing decisions of Indomie instant noodle products in Langsa City. The sample in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis with the regression equation, namely Y = 5.199 + 0.150X1 + 0.751X2 + 0.310X3. From the t test, it is known that brand awareness and brand trust partially have a significant effect on purchasing decisions for Indomie instant noodle products in Langsa City. From the F test, it is known that brand awareness and brand trust simultaneously have a significant effect on purchasing decisions for Indomie instant noodle products in Langsa City. Brand awareness and brand trust affect the purchase decision of Indomie instant noodle products in Langsa City by 58.6%, while the remaining 41.4% is influenced by other variables outside this research model.
Pengaruh Desain Kemasan, Word of Mouth, Dan Harga Terhadap Keputusan Pembelian Cimory Yogurt Squeeze (Studi Kasus : Pada Mahasiswa Universitas Samudra) Safitri Julianti; Dewi Rosa Indah; Safrizal Safrizal
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3758

Abstract

The purpose of this study was to determine the effect of packaging design, word of mouth, and price on the purchasing decision of Cimory Yogurt Squeeze. The sample used in this study amounted to 96 respondents. The data analysis method used multiple linear regression analysis, t test, F test, and coefficient of determination test. From multiple linear regression analysis, the regression equation Y = 4.160 + 0.273X1 + 0.320X2 + 0.155X3. From the t-test, it is known that the packaging design, word of mouth and price partially have a significant effect on purchasing decisions for Cimory Yogurt Squeeze at Samudra University students. From the F test, it is known that the packaging design, word of mouth and price1 simultaneously1 have a significant effect on the purchasing decision of Cimory Yogurt Squeeze at Samudra University students1
Pengaruh Citra Merek, Harga Dan Distribusi Terhadap Keputusan Pembelian Minyak Goreng Sunco (Studi Kasus : Pada Ibu Rumah Tangga di Kota Langsa) Indah Permata Sari; Dewi Rosa Indah; Safrizal Safrizal
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3755

Abstract

The purpose of this study was to determine the effect of brand image, price, and distribution on purchasing decisions of Sunco cooking oil for housewives in Langsa City. The sample used is 96 respondents. The data analysis method is multiple linear regression analysis, t test, F test, and coefficient of determination test. The regression equation in this study is Y = 3.408 + 0.256X1 + 0.302X2 + 0.391X3. From the t test, it can be explained that brand image, price, and distribution have a significant effect on purchasing decisions. From the F test, it can be explained that brand image, price and distribution have a significant effect on purchasing decisions.
Pengaruh Periklanan Dan Personal Selling Terhadap Keputusan Pembelian Skincare Tabita Di Kota Langsa Yosi Auvitta; Erni Junaida; Dewi Rosa Indah
Jurnal Manajemen Akuntansi (JUMSI) Vol 3, No 1: 2023
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/jumsi.v3i1.3830

Abstract

This study aims to examine the impact of advertising and personal selling on the purchasing decisions of Tabita Skincare in Langsa City. This survey uses a sample of 96 respondents. The analytical method used is multiple linear regression analysis, t-test, F-test, and coefficient of decision analysis. Total t-test proves that advertising factor has no significant impact on purchasing decisions for Tabitha Skin Care in Langsa City, and personal selling has a significant impact on purchasing decisions for Tabitha Skin Care in Langsa City. Total F test proves advertising and personal selling factors simultaneously significant effect on purchasing decisions for tabitha skin care in Langsa City. The results of the coefficient of determination test yielded a value of 0,744 or 74,4% of the advertising and personal selling variables influencing the purchasing decision of skin care, while the remaining 25,6% was influenced by other variables not examined in this study.
Co-Authors Erni Junaida Indah Permata Sari Nur Fitriya Safitri Julianti Safrizal Safrizal Yosi Auvitta