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Peluang Usaha Mikro Kecil dan Menengah (UMKM) Dalam Pemasaran Ekonomi digital Di Sumatera Utara Aulia Zahra; Ira Hairun Nisa Munthe; Miranda Miranda; Yudi Fakhrul Rozi; Nurbaiti Nurbaiti
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 2 No 2 (2022): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

This study aims to discuss the growth of UMKM and digital marketing opportunities and business challenges. Qualitative research is used in this research. Qualitative research is research that is descriptive in nature and tends to do analysis. The research findings show that digital technology growth, digital marketing opportunities, and micro, small, and medium enterprises (UMKM) are growing at an alarming rate. Apart from being a challenge for the business world, this also provides enormous opportunities and potential for economic growth and the business world, and actors in the business sector must be able to adapt to changing trends. information Technology. Utilizing digital developments in society and information technology, business actors must be able to create opportunities. Several policies from both the government and UMKM actors can encourage UMKM. The development of technology makes people tend to want the fastest service. This encourages UMKM to think more creatively in order to be able to meet the needs of society.
Pengaruh Fomo, Gaya Hidup Terhadap perilaku konsumtif Mahasiswa FakultasEknomi dan Bisnis Islam Universitas Islam Negeri Sumatera Utara Aulia Zahra; Umi Khairani; Dini Lestari
JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Vol 3 No 2 (2023): JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen
Publisher : Universitas Muhammadiyah Enrekang

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Abstract

The existence of humans living in metropolitan areas is a peculiarity that encourages humans to pursue the latest directions that can trigger inappropriate behavior in humans. The research aims to determine how much significant influence lifestyle has on consumer behavior in the Management study program, Faculty of Economics and Islamic Business, State Islamic University of North Sumatra. In this study, the sample used was students at the Faculty of Islamic Economics and Business, majoring in management, Islamic economics, Islamic accounting, Islamic banking, Islamic insurance, State Islamic University of North Sumatra, with a target of a maximum of 115 respondents. This type of research is quantitative research. This research method is a correlation method. This research was designed to determine the relationship between the variables studied, so this research is called correlational research, to obtain the overall data in this study, the researchers used data collection techniques with questionnaires and documentation. In this study there are two variables to be examined, namely the variable (X) Lifestyle which is the independent variable and the variable (Y) Student Consumptive Behavior which is the dependent variable. < 0.356 > 0.2393) so there is a significant influence between lifestyle on consumptive behavior of students at the Islamic Faculty of Economics and Business, State Islamic University of North Sumatra. This is because r count (0.356) is greater than r table at a significant level of 5% and 1% thus Ha is accepted and Ho is rejected, which means that lifestyle has a significant effect on the consumptive behavior of students at the Faculty of Economics and Islamic Business, State Islamic University of North Sumatra . The magnitude of the influence of student consumptive behavior at the Islamic Faculty of Economics and Business, State Islamic University of North Sumatra is 12.7%, while the remaining 87.3% is influenced by other variables not included in this study