Article Per Year (5 Year)
p-Index From 2019 - 2024
0.702
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal PAJAR (Pendidikan dan Pengajaran) JURNAL PEMASARAN KOMPETITIF Jurnal Abdimas Pariwisata Journal of Management - Small and Medium Enterprises (SME's)
Yohanes Paulus Hanny Wadhi
Politeknik ELBajo Commodus
Humanities Economics, Econometrics & Finance Education Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search

 1 
PENGARUH KUALITAS LAYANAN TERHADAP TINGKAT KEPUASAN DAN WORD OF MOUTH PELANGGAN MICE DI RAMADA BINTANG BALI RESORT Yohanes Paulus Hanny Wadhi; Made Wardana; Ni Wayan Sri Suprapti
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.06.NO.06.TAHUN 2017
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.678 KB)

Abstract

This study is aimed at determining the effect of service quality on satisfaction and word of mouth of mice costumers in Ramada Bintang Bali Resort. The method of sampling is done by puposive sampling, with the total of respondents of 150. Data are collected through questioners and data analysis techniques using Structural Equation Model (SEM) with application software analysis moment of structure (AMOS). The results show that (1) Quality of service has positive and significant effects on costumers’ satisfaction, (2) Satisfaction effects positively and significantly on word of mouth, and (3) The quality of service has the same effects on word of mouth.
Pelatihan Pemasaran Karya Musik Daerah di Era Digital Pada di Komunitas Siapa Kita Labuan Bajo Yohanes Paulus Hanny Wadhi; Reynaldo Angga Siagian; Ondi Asroni
Jurnal Abdimas Pariwisata Vol. 4 No. 1 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Regional Music Marketing Training in the Digital Age On Who We Are Labuan Bajo Community This Community Service Activity Program is a community empowerment program through increasing human resources capacity, especially music marketing in the Labuan Bajo area as a tourist destination (DTW) in West Manggarai Regency, Flores, East Nusa Tenggara. This activity involves teaching staff from various cross-study programs, International Marketing Management and Information Technology. The method used is to practice publishing folk song works on music publisher websites, making good artwork and creating good video content. The result is that participants have a better understanding of how to work with music publishers, how to make good artwork and create good music video content to meet the standards of music publishers and be acceptable to the audience.
ANALYSIS OF TEACHING FACTORY IMPLEMENTATION IN VOCATIONAL SCHOOL CASE STUDY: PUBLIC VOCATIONAL HIGH SCHOOL 1 LABUAN BAJO Gregorius Antariksa Berybe; Maksimus Diamat; Yohanes Paulus Hanny Wadhi
JURNAL PAJAR (Pendidikan dan Pengajaran) Vol 7, No 3 (2023)
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v7i3.9180

Abstract

Teaching Factory is a learning model at Vocational School based on production/services that refer to standards and procedures applied in the industry. The implementation of the Teaching Factory requires industry involvement. Parameters to measure the achievement of the Teaching Factory implementation are management, facilities, learning patterns, marketing-promotions, products-service, human resources, and industrial relations. The purpose of the research in this paper is to find out the implementation of the Teaching Factory in the Hospitality Program at public Vocational High School 1 Labuan Bajo. The research uses the qualitative descriptive method. Data collection techniques were carried out through observation, interviews, and documentation. Data were analyzed by reducing, displaying, and verifying data. The results indicate that the achievement of the implementation of the Teaching Factory in the Hospitality Program at Public Vocational High School 1 Labuan Bajo, based on several achievement measurement parameters, there are still some shortcomings in terms of Management, Marketing-promotion, Human Resources, and learning patterns. The need for commitment to the implementation and evaluation of Teaching Factory must be applied to improve the quality of learning to produce graduates who are competent for industry needs.
Strategi Pemasaran Digital Musik Daerah Flores Melalui Platform Musik Digital Spotify Yohanes Paulus Hanny Wadhi; Fitri Ciptosari; Reynaldo Angga Siagian
Jurnal Pemasaran Kompetitif Vol 6, No 3 (2023): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v6i3.27791

Abstract

Perkembangan era digital telah mendisrupsi berbagai bisnis, salah satunya adalah industri musik. Para musisi kini semakin mudah memasarkan musiknya tanpa harus menggunakan jasa label rekaman yang proses seleksinya tidak mudah dan berbiaya mahal. Sementara itu, Pulau Flores di Provinsi Nusa Tenggara Timur, yang menyandang predikat baru sebagai Flores The Singing Island memiliki banyak musisi dengan talenta di bidang seni dan musik. Dengan kemajuan digital, lagu-lagu daerah Flores memiliki peluang untuk maju ke kancah dunia. Penelitian ini menggunakan metode deskriptif kualitatif. Penelitian ini melibatkan informan yang merupakan para musisi asli Flores. Hasil dari penelitian ini menunjukkan bahwa salah satu aplikasi digital yang paling berperan dalam upaya pemasaran musik daerah Flores adalah Spotify. Spotify sebagai aplikasi musik digital yang menawarkan fungsi pemasaran bagi para musisi. Aplikasi ini tidak hanya membantu meningkatkan promosi dari setiap produk musik digital, namun juga memberikan pengakuan atas hak cipta dan earning income melalui transaksi royalti bagi para musisi. The development of the digital era has disrupted various businesses, one of which is the music industry. It is now easier for musicians to market their music without having to use the services of a record label whose selection process is not easy and expensive. Meanwhile, Flores Island in East Nusa Tenggara Province, which bears a new title as Flores The Singing Island, has many musicians with talents in art and music. With digital advances, these folk songs have the opportunity to advance to the world stage. This study used descriptive qualitative method. This research involved informants who were native musicians from Flores. The results of this study indicate that one of the digital applications that has the most role in marketing efforts for Flores regional music is Spotify. Spotify as a digital music application that offers marketing functions for musicians. This application not only helps increase the promotion of each digital music product, but also provides recognition for copyrights and earning income through royalty transactions for musicians.
PENERAPAN STRATEGI PEMASARAN POSITIONING, DIFFERENTIATION, BRANDING (PDB) DALAM MENENTUKAN KEUNGGULAN KOMPETITIF DESTINASI PARIWISATA Fitri Ciptosari; Yohanes Paulus Hanny Wadhi
Journal of Management Small and Medium Enterprises (SMEs) Vol 16 No 1 (2023): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v16i1.8356

Abstract

Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply and demand). Marketing has an important role in increasing the number of tourist visits through the packaging of tourism products that have their uniqueness compared to similar tourism products owned by competitors. This study aims to build tourism destination branding through Positioning, Differentiation, and Branding marketing strategies. Through a case study method with a qualitative approach, this research explores the marketing management of tourist destinations through Positioning, Differentiation, and Branding (PDB) in building a competitive advantage for the Wae Bobok ecotourism destination. This study presents an analysis of the potential of tourist destinations and an analysis of the internal and external environment, which are then combined to determine the Positioning, Differentiation, and Branding of the Wae Bobok ecotourism destination. This study has limited perspectives from consumers or visitors. Therefore, further research is needed to measure the profile, behavior, expectations, and satisfaction of visitors to build a comprehensive destination marketing strategy. Keywords: Tourism Marketing; Marketing Management; Tourist Destination; Positioning; Differentiation; Branding
Co-Authors Ciptosari, Fitri Gregorius Antariksa Berybe I Made Wardana Maksimus Diamat Ondi Asroni Siagian, Reynaldo Angga Sri Suprapti