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All Journal JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Jurnal Abdimas Pariwisata
Ondi Asroni
Politeknik eLBajo Commodus
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Pelatihan Pemasaran Karya Musik Daerah di Era Digital Pada di Komunitas Siapa Kita Labuan Bajo Yohanes Paulus Hanny Wadhi; Reynaldo Angga Siagian; Ondi Asroni
Jurnal Abdimas Pariwisata Vol. 4 No. 1 (2023): Jurnal Abdimas Pariwisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

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Abstract

Regional Music Marketing Training in the Digital Age On Who We Are Labuan Bajo Community This Community Service Activity Program is a community empowerment program through increasing human resources capacity, especially music marketing in the Labuan Bajo area as a tourist destination (DTW) in West Manggarai Regency, Flores, East Nusa Tenggara. This activity involves teaching staff from various cross-study programs, International Marketing Management and Information Technology. The method used is to practice publishing folk song works on music publisher websites, making good artwork and creating good video content. The result is that participants have a better understanding of how to work with music publishers, how to make good artwork and create good music video content to meet the standards of music publishers and be acceptable to the audience.
Meningkatkan Wawasan Bisnis dan Strategi Pemasaran pada Toko Deli Point Melalui History Data Transaksi I Wayan Pio Pratama; Ondi Asroni
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 4, No 3: Agustus (2023)
Publisher : ICSE (Institute of Computer Science and Engineering)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/jpkmi.v4i3.669

Abstract

Abstrak: Program kegiatan masyarakat ini bertujuan untuk melatih karyawan Deli Point dalam menerapkan teknik data science untuk meningkatkan efisiensi bisnis. Pelatihan dilakukan dengan mengajarkan karyawan untuk memanfaatkan salah satu Tools yang telah dikembangkan sebagai alat untuk melakukan olah data dan memberikan rekomendasi terkait penempatan item dan strategi pemasaran. Tool berbasis web tersebut memanfaatkan algoritma FP-Growth dan dikembangkan menggunakan Python Flask. Pelatihan dilakukan melalui observasi situs web Deli Point, komunikasi dengan karyawan melalui WhatsApp, dan melakukan sesi pelatihan tatap muka untuk menjelaskan sistem dan kemampuannya. Hasil pelatihan menunjukkan peningkatan kemampuan karyawan dalam menerapkan teknik analisis data dan memanfaatkannya untuk mendukung pengambilan keputusan yang lebih baik. Kesimpulannya, pelatihan data science merupakan hal yang penting untuk meningkatkan efisiensi bisnis dan memberikan keuntungan kompetitif.Abstract: This is a community service program aimed at training Deli Point employees in applying data science techniques to improve business efficiency. The training was conducted by teaching employees how to use a Tool developed as a means of data processing and providing recommendations related to item placement and marketing strategy. The web based Tool utilize the FP-Growth algorithm and was developed using Python Flask. The training was carried out through observation of the Deli Point website, communication with employees via WhatsApp, and in-person training sessions to explain the system and its capabilities. The results showed an improvement in employees' ability to apply data analyst techniques and use them to support better decision making. In conclusion, data science training is important to improve business efficiency and provide a competitive advantage. 
Co-Authors I Wayan Pio Pratama Siagian, Reynaldo Angga Yohanes Paulus Hanny Wadhi