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All Journal Ikonomika : Jurnal Ekonomi dan Bisnis Islam Indonesian Journal of Islamic Literature and Muslim Society Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Islamic Review : Jurnal Riset dan Kajian Keislaman BILANCIA Iqtishodia: Jurnal Ekonomi Syariah Jurnal Ilmu Perbankan dan Keuangan Syariah Jurnal Ilmu Ekonomi dan Bisnis Islam Indonesian Journal of Islamic Economics and Business Jurnal Iqtisaduna EKONOMIKA SYARIAH : Journal of Economic Studies
Nur Syamsu
UIN Datokarama Palu
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : EKONOMIKA SYARIAH : Journal of Economic Studies

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Integration of Using Fintech and Social Media for The Business Sustainability in Pesantren Nur Syamsu; Syaakir Sofyan; Sitti Aisya; Muthmainnah MD
EKONOMIKA SYARIAH : Journal of Economic Studies Vol 6, No 2 (2022): July - December 2022
Publisher : Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/es.v6i2.6024

Abstract

The urgency in utilizing fintech and social media in business to realize the Halal Value Chain (HVC) is paramount because it can provide added economic value for halal business actors, including Islamic boarding schools in the era of Society 5.0. This study aims to analyze the optimization of financial technology and social media integration in halal businesses managed by Islamic boarding schools to achieve the SDGs in the 5.0 era. This study uses phenomenology with data sources from Islamic boarding schools in Central Sulawesi. This research reveals that the integration relationship between fintech and social media highly depends on optimizing both. Factors driving the use of fintech and social media in Islamic boarding schools business consist of internal factors in the form of pesantren awareness of the importance of sustainable business activities and the vision of independence that exists in Islamic boarding schools. Furthermore, internal driving factors include the Covid-19 pandemic, market growth, digital market behavior, market growth, digital access, and customer behavior. Optimizing the use of social media in market mapping to see market demand trends has implications for Islamic boarding school business strategies in developing products.
Co-Authors Abdurrahman Mansyur Afriyani Sasnita Ahmad Fauz Ahmad Haekal ALDI ABIDIN Atep Hendang Waluya Ferdiawan Ferdiawan Fitriarahayu Ningsih Heru Susanto Ibrahim R. Mangge Irfan Irfan Mega Oktaviany Moh. Anwar Zainuddin Moh. Idham Muthmainnah MD Muthmainnah. MD Noval Noval Nur Wanita Nurdin Nurfitriani Nurfitriani Ryna Pratiwi Sirajul Arifin Siti Musyahidah Sitti Aisya Sofyan, Syathir Suriani - Syaakir Sofyan Tri Mulato Trimulato Trimulato Triska Rosmala Yofita Sandra, S.Pd., M.Pd., Zico Farlin, Dr. Budiwirman, M.Pd.,