Andi Syarifuddin
Jurusan Administrasi Bisnis, Politeknik Negeri Samarinda

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

Pengaruh Harga dan Promosi Terhadap Minat Beli Pada Warunk Upnormal Samarinda Andi Syarifuddin; Sugeng Hariadi; Bela Barus; Fauzi Amru
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 2, No 2 (2021): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v2i2.1741

Abstract

This study aims to determine the effect of price and promotion on Warunk Upnormal Samarinda. This research is categorized as survey research, where the instrument is a questionnaire. The sample in this study amounted to 100 people. The data analysis method was performed using multiple linear regression analysis using SPSS version 17.0 for windows. The results of this study indicate that partially price and promotion have a significant effect on purchase intention as well as simultaneously a significant effect on purchase intention at Warunk Upnormal. And from these three variables, it is known that promotion (X2) has a dominant effect compared to price (X1) on buying interest, this can be seen from the tcount where the tcount value for the promotion variable (X2) is 0.348 greater than the variable (X1) is 0.224 .
Proses Rekrutmen Dan Seleksi Tenaga Kerja Pada PT Jamkrida Kalimantan Timur Andi Syarifuddin; Armini Ningsih; Citra Nur Azizah; Wulan Nur Aisyiyah
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 3, No 1 (2022): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v3i1.1714

Abstract

This research is motivated by the importance of the employee recruitment and selection process. The purpose of this study was to determine the process of recruitment and selection of employees at PT. Jamkrida East Kalimantan. The data analysis method is carried out in the form of qualitative data analysis through data processing as a descriptive research process. Namely the data obtained is then analyzed and compared with theories and then evaluated and analyzed. The process of data analysis in this research is by analyzing the data, reducing the data, compiling the data, presenting the data, and checking the validity of the data. The results of the research obtained are the employee recruitment process carried out opening announcements through existing media and receiving applicants' files is still done manually. The selection system carried out uses a gradual selection method which has a weakness, one of which is that there is a time lag that is not explained in detail how long the stages are adjusted to the job description in order to produce good performance for the company. However, the promotion process for the old employees is not explained in detail on the provisions that form the basis for the promotion. It is recommended to make job vacancies announcements online via the internet in other words can be accessed directly on-line to be more efficient. The selection process is gradually carried out in a more structured, scheduled and efficient manner. Realizing the principle of the right person in the right job will be much easier if the recruitment and selection process produces a number of competent employees. Employee performance appraisal should be carried out thoroughly to all employees, both permanent employees and contract employees.