Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal iBuss Management Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Jason Wijaya
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Social Media Marketing Activities Towards Purchase Intention Mediated by Customer Relationships in the Case of Tokopedia Indonesia Jason Wijaya; Alvianto Wiratama
iBuss Management Vol 11, No 1 (2023): iBuss Management
Publisher : iBuss Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid expansion of social media users in particular has revealed significant shifts in how society interacts. Brands must now pay attention to customer involvement on social media to result in a direct or indirect purchase intention in order to boost sales and revenue. In addition to social media marketing activities (informativeness, interactivity, trendiness, personalization, and word of mouth), the study model analyzes the role of customer relationships as a mediating variable. This study focuses on Tokopedia users in Indonesia who have seen Tokopedia’s marketing contents on Instagram. Using a simple random sampling procedure, a questionnaire was spread throughout social media platforms. Then, the PLS-SEM method was used to evaluate 119 valid respondents. Analysis revealed a positive impact between social media marketing activities on purchase intention, as well as a positive impact on the relationship between customer relationships and purchase intention. Results also indicated that the relationship between social media marketing activities and purchase intention is partially mediated by customer relationships.Keywords: social media marketing activities, customer relationships, purchase intention, Tokopedia Indonesia.
Strategi Pemasaran Digital untuk Meningkatkan Penjualan UMKM Sambel Moji Muhammad Wahyu Pratama; Brandon Steve Anderson Theios; Jason Wijaya; Joy Maureen Engkol; Veron Wangary; Wendy Wijaya; Carolina Novi Mustikarini
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 1 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i1.4532

Abstract

Sambel Moji adalah sebuah UMKM lokal asal Makassar yang menawarkan hidangan cepat saji khas Jepang dengan sentuhan lokal. Setelah dilakukan kunjungan dan wawancara, ditemukan permasalahan utama Sambel Moji saat ini adalah peningkatan penjualan. Untuk mengatasi hal tersebut, diusulkan untuk melakukan peningkatan pemanfaatan media sosial. Rencana tersebut mencakup pembuatan poster menu yang akan disematkan di Instagram feed, pemanfaatan fitur tanya jawab di Instagram Story, kombinasi konten hard selling dan soft selling dalam pembuatan konten, serta penggunaan Instagram Ads. Selain itu, terdapat pelatihan yang dilakukan secara luring dengan tujuan untuk meningkatkan keterampilan Sambel Moji dalam melakukan pemasaran digital melalui media sosial. Secara keseluruhan, kegiatan pengabdian ini diharapkan dapat meningkatkan jangkauan dari Sambel Moji di media sosial dan meningkatkan penjualan.
Co-Authors Alvianto Wiratama Brandon Steve Anderson Theios Carolina Novi Mustikarini Joy Maureen Engkol Muhammad Wahyu Pratama Veron Wangary Wendy Wijaya