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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Bisnis dan Manajemen Journal of Sustainable Economic and Business
Aldina Shiratina
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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SME INNOVATION AND SOCIAL MEDIA ON INTENTION TO VISIT TERNATE CITY WITH DESTINATION IMAGE AS THE MODERATING VARIABLE Aldina Shiratina; Yanto Ramli; Haniruzila Md Hanifah
Jurnal Bisnis Manajemen Vol 23, No 1 (2022): March 2022
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v23i1.733

Abstract

The development of the Indonesian tourism sector has been improving with the introduction of Wonderful Indonesia around the world. In accordance with the development of the tourism section, building the Small Medium Enterprises (SME) innovatively is very important. The improvement of the tourism sector has given the people around the tourism area new hopes and better income from the tourists' spending. The city of Ternate, with 22 tourism objects, has been one of the potential tourist sites and has been one of the favorite tourist sites of Indonesia. However, the number of tourists visiting the city of Ternate has been declining. The study intends to find out how to enhance the local SME segments and develop them innovatively based on the variable of innovation, social media, and destination image as the mediating variable towards the dependent variable of intention to visit. The sample size of this study is based on 175 tourists visiting the tourist objects in the city of Ternate. The results indicate that SME innovation and social media significantly influence the intention to visit.
The Role of Entrepreneurial Marketing and Relationship Marketing That Strengthen The Women Entrepreneurs' Business Performance Aldina Shiratina; Yanto Ramli; Erna Sofriana Imaningsih; Adnan Rajak; Anees Janee Ali
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.169

Abstract

The role of marketing in small and medium-sized enterprises (SMEs) has a unique characteristic compared to conventional marketing in large organizations. This research is focused on the apparel industrial entrepreneurs in the city of Bandung. This research intended to examine the impact of entrepreneurial and relationship marketing on business performance, moderated by motivation. The research method used in this paper was the quantitative method with descriptive and verificative approaches. The sample size used in this research is around 150 SME businesses. This research indicates that business motivation significantly moderated the impact of entrepreneurial marketing on business performance and significantly moderated the effect of relationship marketing on business performance. This research concluded that it is crucial for SME entrepreneurs in the fashion sector in Bandung to further develop their businesses by motivating them to improve their business performance through entrepreneurial marketing and relationship marketing. Keywords: entrepreneurial marketing, relationship marketing, business performance, motivation, SMEs
The Effects Of Green Products, Price Perception And Attitude On Purchase Intention of Sustainable Fashion Firza Intan Ardheta; Aldina Shiratina
Journal of Sustainable Economic and Business Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

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Abstract

Objective : The issue of environmental damage caused by clothing garbage accumulation, which highlights the importance of focusing on businesses that prioritize the environment and sustainability, which need to be enhanced in today's economy. This study aims to analyze the effect of Green Products, Price Perceptions, Environmental Attitudes on Buying Interests of Senaleen clothing products. Methodology : The population in this study were Senaleen Instagram followers, who are concerned about the environment and know the Senaleen brand. Sampling method using Purposive Sampling. The data collection method uses a survey method, with a research instrument in the form of a questionnaire. The data analysis method used is Partial Least Square. Finding : Green Products have a positive and significant effect on Purchase Intention. Price Perception has a positive and significant effect on Purchase Intention. Environmental Attitudes do not have a significant effect on Purchase Intention. 
The Effect Of Brand Image, Product Quality, And Price On Repurchase Intention On Janji Jiwa Adi Muliawan; Aldina Shiratina
Journal of Sustainable Economic and Business Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)
Publisher : ARE Publisher

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Abstract

The high coffee consumption phenomenon in Indonesia, especially Kopi Janji Jiwa, encourages this research to understand the factors that influence consumer Repurchase Intention. This study aims to analyze the influence of Brand Image, Product Quality, and Price on Repurchase Intention on Kopi Janji Jiwa. The population in this study is someone who has made at least 2 purchase transactions on Kopi Janji Jiwa products in the West Jakarta area. As many as 150 respondents with an age range of 18-55 years were selected as research samples using the Hair formula. Data was collected through a survey method using a Google form questionnaire. The sampling technique and method quantitative and used purposive sampling. The data was analyzed using the Structural Equation Model (SEM) with the SmartPLS analysis tool. This study proves that Brand Image has a Positive and significant effect on Repurchase Intention, Product Quality has a Positive and significant effect on Repurchase Intention, and Price Quality has a Positive and significant effect on Repurchase Intention.
Co-Authors Adi Muliawan Adnan Rajak, Adnan Anees Janee Ali Erna Sofriana Imaningsih Firza Intan Ardheta Haniruzila Md Hanifah Yanto Ramli