Journal of Sustainable Economic and Business
Vol. 1 No. 1 (2024): Journal of Sustainable Economic and Business (JOSEB)

The Effects Of Green Products, Price Perception And Attitude On Purchase Intention of Sustainable Fashion

Firza Intan Ardheta (Universitas Mercu Buana)
Aldina Shiratina (Universitas Mercu Buana)

Article Info

Publish Date
28 May 2024

Abstract

Objective : The issue of environmental damage caused by clothing garbage accumulation, which highlights the importance of focusing on businesses that prioritize the environment and sustainability, which need to be enhanced in today's economy. This study aims to analyze the effect of Green Products, Price Perceptions, Environmental Attitudes on Buying Interests of Senaleen clothing products. Methodology : The population in this study were Senaleen Instagram followers, who are concerned about the environment and know the Senaleen brand. Sampling method using Purposive Sampling. The data collection method uses a survey method, with a research instrument in the form of a questionnaire. The data analysis method used is Partial Least Square. Finding : Green Products have a positive and significant effect on Purchase Intention. Price Perception has a positive and significant effect on Purchase Intention. Environmental Attitudes do not have a significant effect on Purchase Intention. 

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Journal Info
Journal of Sustainable Economic and Business
Website

Abbrev

joseb

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ARE Publisher

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Journal of Sustainable Economic and Business (JOSEB) is a double-blind review journal focused on empirical research that provides novelty of the research with the latest issues and contributions to the scientific research. The scope of the journal will focus on Strategic Management (Strategic ...