Dian Novia Listiarini
Universitas Pembangunan Nasional “Veteran” Jawa Timur

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Pelatihan Canva Untuk Membranding Media Sosial Sanggar Kesenian Budaya Putri Ariska Rahmawati; Virginia Mandasari; Ayundha Evanthy; Dian Novia Listiarini
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.329 KB) | DOI: 10.58466/literasi.v2i2.582

Abstract

In the era of the industrial revolution 5.0, technologicalsophistication has really become the main tool in designing and designing a product that has a high market value. One example is the Internet. The internet itself has various models in it, adjusting each function so that it can help human activities quickly and easily. Especially in the Covid-19 condition, all activities that were originally offline turned into online. People are getting used to the use of digital applications. With the current condition, people are competing to market what is under their control to their target. Such as showing creativity in editing and designing digital works to make them look attractive in the eyes of the public. In addition, designing activities can be used as a means to brand a social media to create brand awareness to the public. There are many ways to create brand awareness. For example, by branding a social media account that can attract public attention. Therefore, the Student Service Program Team 86 UPN “Veteran” Jawa Timur conducted a Canva Training work program (digital application) to brand social media for the Surya Sumirat art studio located in Kelurahan Gayungan, Surabaya as well as introducing East Javanese arts and culture to the public, especially the younger generation. The results obtained after this training activity can apply the knowledge that has been obtained and can compare the social media accounts of art studio tours so that they can be better known.
Pengaruh Brand Image Dan Promosi Terhadap Keputusan Pembelian Pada Grab Food di Surabaya Dian Novia Listiarini; Supriyono Supriyono
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 3 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.2058

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan promosi terhadap keputusan pembelian Grab Food di Surabaya. Populasi dalam penelitian ini diambil sampelnya dengan menggunakan metode nonprobability sampling dengan teknik purposive sampling, dengan jumlah 112 responden. Kuesioner digunakan untuk mengumpulkan data. Alat bantu smartPLS digunakan sebagai teknik analisis dalam penelitian ini. Berdasarkan hasil pengujian, brand image memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan promosi memiliki pengaruh yang signifikan terhadap keputusan pembelian.