Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Mohammad Farraas Salsabiil
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Meningkatkan Persaingan Bisnis Bunga Telang Melalui Digital Marketing Sri Rahmayanti; Dheajeng Novida Naila Rochmatin; Melinda Dwi Safitri; Hamdan Syahrul Efendi; Mohammad Farraas Salsabiil
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.983 KB) | DOI: 10.58466/literasi.v2i2.583

Abstract

Utilization of the internet in this era is very felt for users, one of which is in the field of business with digital marketing. Digital marketing has the ability to reach all levels of society wherever they are without being limited by geography or time. Until now, there have not been many butterfly flower businesses that have advanced because they are inferior to other types of businesses. The purpose of this study was to determine the use of digital marketing as the chosen means to increase competition in the telang flower business. The method used in this study is a qualitative method that will analyze and explain a phenomenon, event, occurrence, or behavior of a person or group of people towards something. Digital marketing if it can be used, it will have a tremendous impact on a business. MSME “Sang Telang” in increasing business competition uses digital marketing because it is the most relevant tool in increasing sales.
The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya) Mohammad Farraas Salsabiil; Nuruni Ika Kusuma W
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4836

Abstract

This study aims to analyze the effect of brand love and hedonistic lifestyle on iPhone smartphone purchasing decisions in Surabaya. Based on the research results of 119 respondents, love for the brand and a hedonistic lifestyle positively and significantly affect the decision to buy an iPhone smartphone. The push variable of brand love is the most significant factor in influencing consumers' purchasing decisions. At the same time, the indicator of a hedonistic lifestyle is the distribution of buying ideas or consumers' level of knowledge about the latest trends, fashions, and innovations. In this context, brand love and a hedonistic lifestyle are important factors in attracting and influencing consumers' purchasing decisions for iPhone smartphone products. This research aligns with previous research showing a positive and significant effect of brand love and a hedonistic lifestyle on product purchasing decisions.
Co-Authors Dheajeng Novida Naila Rochmatin Hamdan Syahrul Efendi Melinda Dwi Safitri Nuruni Ika Kusuma W Sri Rahmayanti