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All Journal Indonesian Journal of Business Analytics (IJBA) Jurnal Riset Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah
Nuruni Ika Kusuma W
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya) Mohammad Farraas Salsabiil; Nuruni Ika Kusuma W
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4836

Abstract

This study aims to analyze the effect of brand love and hedonistic lifestyle on iPhone smartphone purchasing decisions in Surabaya. Based on the research results of 119 respondents, love for the brand and a hedonistic lifestyle positively and significantly affect the decision to buy an iPhone smartphone. The push variable of brand love is the most significant factor in influencing consumers' purchasing decisions. At the same time, the indicator of a hedonistic lifestyle is the distribution of buying ideas or consumers' level of knowledge about the latest trends, fashions, and innovations. In this context, brand love and a hedonistic lifestyle are important factors in attracting and influencing consumers' purchasing decisions for iPhone smartphone products. This research aligns with previous research showing a positive and significant effect of brand love and a hedonistic lifestyle on product purchasing decisions.
Analisis Efektivitas Kerja Karyawan Divisi Yan HC PT. PLN (Persero) Allen Maulani; Nuruni Ika Kusuma W
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 3 (2023): September : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i3.640

Abstract

Purpose – This study aims to determine whether the performance of Yan HC division employees at PT. PLN (Persero) has been effective. Methodology – The method used is observation, documentation and interviews with all employees of Yan HC PT. PLN (Persero), totaling 9 people. The data that has been obtained from the research results is processed using a qualitative description to determine the effectiveness of the performance of employees of PT. PLN (Persero). Findings – The results show that the effectiveness of employee performance is good. Some things still need to be improved for the sake of convenience in the future. A more computerized work system is needed at PT. PLN (Persero). Originality/Novelty – The research was conducted by direct observation during the internship period which was conducted from March to July at the Yan HC division of PT. PLN (Persero). Implications – The implication for employees and companies is increasing performance effectiveness. With this increase in effectiveness, it is hoped that it will minimize the effort, time and funds that must be spent by employees and the company. For companies, it is necessary to provide the facilities needed by employees in order to increase work effectiveness.
Pengaruh Reward Dan Kepuasan Terhadap Motivasi Karyawan PT PLN (Persero) Sayyidati Hilda Rachma Kamila; Nuruni Ika Kusuma W
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 1 No. 3 (2023): Juli : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v1i3.272

Abstract

Employees are human resources who have a very important role for the success of a company. Giving awards for employee welfare and satisfaction should be given more attention because this can improve employee performance. This is done to ensure that the company's goals that have been previously set can be achieved immediately. The purpose of compiling this research is to find, explain, and analyze the effect of reward and satisfaction on employee motivation at PT PLN (Persero).
Co-Authors Allen Maulani Mohammad Farraas Salsabiil Sayyidati Hilda Rachma Kamila