Article Per Year (5 Year)
p-Index From 2019 - 2024
0.444
P-Index
This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Daffa’ul Hanif Muhibin
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penerapan Niche Marketing melalui Pendekatan Social Media Marketing terhadap Situs Wisata Sejarah Punden dan Sumur Windu Joshua Tiento; Daffa’ul Hanif Muhibin; Raden Johnny Hadi Raharjo; Nanik Haryana4
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.087 KB) | DOI: 10.58466/literasi.v2i2.588

Abstract

The historical tourist sites of Punden and Sumur Windu, which are located in Gadel Village, Karangpoh Village, Surabaya City, are considered to need to be improved in a more massive development in order to increase the potential of historic tourism in the era of modern technological progress as it is today. The existence of historical culture that is still developing and surviving in the community opens up opportunities to increase tourism potential, especially historical sites in Gadel Village. The strategy for utilizing niche marketing through a social media marketing approach on social media can later be a solution so that the historical tourist sites of Punden and Sumur Windu can be marketed to the wider community, especially among connoisseurs of traditional art, culture, and history. This marketing technique is supported by the rapid development of the social media industry.
The Effect of Price Perception and Electronic Word of Mouth on the Purchase Intention of Spotify Premium Service in Surabaya City Daffa’ul Hanif Muhibin; Zumrotul Fitriyah
Indonesian Journal of Business Analytics Vol. 3 No. 5 (2023): October 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i5.5465

Abstract

This research aimed to investigate the effect of price perception and electronic word of mouth on the purchase intention of Spotify Premium services in Surabaya City. This research employed a quantitative method and involved a sample of 90 respondents, determined using Ghozali's sampling guidelines. The population for this study comprised Spotify users in Surabaya City, while the sample was selected through purposive sampling, consisting of respondents who had previously seen offers for Spotify Premium packages. Both primary and secondary data were used in this study. The data analysis technique employed for this research was Partial Least Squares (PLS) with validity tests, reliability tests, and hypothesis tests. The findings of this study revealed a significant and positive effect of price perception on purchase intention. Additionally, the second research result indicated that electronic word of mouth also had a positive and significant effect on purchase intention.
Co-Authors Joshua Tiento Nanik Haryana4 Raden Johnny Hadi Raharjo Zumrotul Fitriyah