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All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Daffa’ul Hanif Muhibin
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Literasi: Jurnal Pengabdian Masyarakat dan Inovasi

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Penerapan Niche Marketing melalui Pendekatan Social Media Marketing terhadap Situs Wisata Sejarah Punden dan Sumur Windu Joshua Tiento; Daffa’ul Hanif Muhibin; Raden Johnny Hadi Raharjo; Nanik Haryana4
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.087 KB) | DOI: 10.58466/literasi.v2i2.588

Abstract

The historical tourist sites of Punden and Sumur Windu, which are located in Gadel Village, Karangpoh Village, Surabaya City, are considered to need to be improved in a more massive development in order to increase the potential of historic tourism in the era of modern technological progress as it is today. The existence of historical culture that is still developing and surviving in the community opens up opportunities to increase tourism potential, especially historical sites in Gadel Village. The strategy for utilizing niche marketing through a social media marketing approach on social media can later be a solution so that the historical tourist sites of Punden and Sumur Windu can be marketed to the wider community, especially among connoisseurs of traditional art, culture, and history. This marketing technique is supported by the rapid development of the social media industry.
Co-Authors Joshua Tiento Nanik Haryana4 Raden Johnny Hadi Raharjo Zumrotul Fitriyah