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All Journal Indonesian Journal of Business Analytics (IJBA) Literasi: Jurnal Pengabdian Masyarakat dan Inovasi
Aldien Ramadhan
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Sosialisasi dan Pembuatan Hidroponik untuk Mendukung Program Penghijauan Lingkungan di Kelurahan Plosokerep, Kecamatan Sananwetan, Kota Blitar Aldien Ramadhan; Bagus Wahyu Tri Pambudi; Arifiana Nur Hanifah; Dewi Deniaty Sholihah; Nanik Hariyana
Literasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol 2 No 2 (2022)
Publisher : Pengelola Jurnal Politeknik Negeri Ketapang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (667.183 KB) | DOI: 10.58466/literasi.v2i2.625

Abstract

Environmental pollution has become an old problem that often has not been found a solution, one of which is in Plosokerep Village, Sananwetan District, Blitar City. Environmental pollution can cause disruption of the habitat of living things which in turn will affect the population of these living things. Efforts that can be made to reduce environmental pollution, one of which is the reforestation program. One of them can be done with hydroponics. Hydroponics is a farming strategy without using soil, but using water to fulfill plant needs. The polluted environment caused by human activities can make nature unable to return to its unique state. The implementation method used by the KKN 141 UPN "Veteran" East Java Group in this community service is the method of socialization and assistance in making hydroponics which is carried out especially for members of the Mekar Asri Women Farmer Group, Plosokerep Village. The chosen hydroponics is in the form of verticulture, adjusting to the environment around Plosokerep Village which has limited land. The goal to be achieved from this activity is that residents of Plosokerep Village, Sananwetan District, Blitar City cam gain basic knowledge of hydroponic cultivation and have the ability to make hydroponics and maintain it, so that they can support environmental reforestation programs, increase economic income, and family food security. Keywords: Pollution, Environment, Greening Program, Hydroponics Verticulture
The Influence of Product Quality and Price Perception on Purchasing Decisions of Mixue Ice Cream in Surabaya Aldien Ramadhan; Zumrotul Fitriyah; Zawawi
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5277

Abstract

The proliferation of ice cream businesses in Indonesia has necessitated companies to engage in competitive rivalry, and Mixue ice cream is one such example. The perception of product quality and price assumes paramount significance, as it exerts a substantial influence on consumer decision-making in the context of purchasing. The objective of this research is to empirically investigate the impact of product quality and price perception variables on the purchasing decision of Mixue Ice Cream in Surabaya. The research methodology utilized in this study is quantitative research. The target population consists of consumers who have made purchases and consumed Mixue Ice Cream in East Surabaya. The data for this study will be collected through the utilization of a questionnaire. An ordinal scale with a Likert weighting of 1-5 will be employed to calculate the scoring of the questionnaire. The sampling method employed in this study is non-probability sampling, specifically utilizing purposive sampling technique to select respondents. The sample size comprises 100 respondents. The selected data analysis method to be employed in this research is descriptive analysis using Partial Least Squares (PLS). The findings of this research indicate a positive and significant influence of the product quality variable on purchasing decisions. The results of the second study reveal that the price perception variable also exerts a positive and significant impact on purchasing decisions.
Co-Authors Arifiana Nur Hanifah Bagus Wahyu Tri Pambudi Dewi Deniaty Sholihah Nanik Hariyana Zawawi Zumrotul Fitriyah