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PENGARUH PENGGUNAAN IKLAN ENDORSER PRODUK SABUN LUXMEDIATELEVISI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS MEREK PADA KONSUMEN PRODUK SABUN LUX DI KABUPATENJEMBER Hariyana, Nanik
JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Vol 12, No 2 (2013)
Publisher : Universitas Jember

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Penelitian ini bertujuan untuk mengetahui, membuktikan dan menganalisis pengaruh (1) Endorser terhadap keputusan pembelian, (2) Endorser terhadap loyalitas merek, (3) isi pesan terhadap keputusan pembelian, (4) isi pesan terhadap loyalitas merek, (5) struktur pesan terhadap keputusan pembelian, (6) struktur pesan terhadap loyalitas merek, (7) format pesan terhadap keputusan pembelian, (8) format pesan terhadap loyalitas merek, (9) sumber pesan terhadap keputusan pembelian, (10) sumber pesan terhadap loyalitas merek, dan (11) keputusan pembelian terhadap loyalitas merek. Teknik analisis menggunakan analisis structural equation modelling (SEM) dengan program AMOS 20. Rancangan penelitian ini adalah explanatory research dan confirmatory research. Teknik pengambilan sampel penelitian menggunakan purposive samplingdengan jumlah responden sebanyak 140 responden. Hasil penelitian menunjukkan bahwa : (1) Endorser berpengaruh signifikan terhadap keputusan pembelian, (2) Endorser berpengaruh signifikan loyalitas merek, (3) isi pesan berpengaruh signifikan terhadap keputusan pembelian, (4) isi pesan berpengaruh signifikan terhadap loyalitas merek, (3) struktur pesan berpengaruh tidak signifikan terhadap keputusan pembelian, (4) struktur pesan berpengaruh signifikan terhadap loyalitas merek, (5) format pesan berpengaruh signifikan terhadap keputusan pembelian, (6) format pesan berpengaruh signifikan terhadap loyalitas merek, (7) sumber pesan berpengaruh signifikan terhadap keputusan pembelian, (8) sumber pesan berpengaruh signifikan terhadap loyalitas merek, dan (9) keputusan pembelian berpengaruh signifikan terhadap loyalitas merek. Kata Kunci: Endorser,isi pesan, struktur pesan, format pesan, sumber pesan, keputusan pembelian, loyalitas merek.

PENGARUH HARGA, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP MINAT PEMBELIAN ULANG DAN KEPUASAN PELANGGAN ONLINE SHOPPING PADA REMAJA DI SITUBONDO Rini Kartika Sari; Nanik Hariyana
Jurnal Bisnis dan Manajemen Vol 6, No 2 (2019): Jurnal Bisnis dan Manajemen Volume 6 Nomor 2 Tahun 2019
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v6i2.3674

Tujuan dilakukan penelitian ini adalah untuk menganalisis pengaruh harga, kualitas pelayanan dan kualitas produk terhadap minat pembelian ulang dan kepuasan pelanggan online shopping. Penelitian ini dilakukan pada remaja di Situbondo yang berlangganan online shopping. Teknik analisis yang digunakan dalam penelitian adalah Analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukan bahwa harga, kualitas pelayanan dan kualitas produk berpengaruh terhadap minat pembelian ulang, serta harga, kualitas pelayanan dan kualitas produk berpengaruh terhadap kepuasan pelanggan, dan minat pembelian ulang berpengaruh terhadap kepuasan pelanggan online shopping DOI : https://doi.org/10.26905/jbm.v6i2.3674

PENGARUH MEDIA TELEVISI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS PRODUK IKLAN DI WILAYAH EKS KARISIDENAN BESUKI JAWA TIMUR Nanik Hariyana
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

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The purpose of this study to determine Television Toward Purchase Decision and Product Loyalty rent in Region Ex Karisidenan Besuki East Java, phenomena of this study is the purchasing power of communities in East Java Besuki Ex Karisidenan in The purchase decisions and product loyalty television media. Purposive sampling is used to collect information with a sample of 130 respondents with his measuring instrument SEM results indicate that there is significant influence Variable Television Toward Purchase Decision and Product Loyalty rent in Region Ex Karisidenan Besuki East Java tends to increase at a rate of 5% alpha.

PENGARUH PENGGUNAAN IKLAN ENDORSER PRODUK SABUN LUXMEDIATELEVISI TERHADAP KEPUTUSAN PEMBELIAN DAN LOYALITAS MEREK PADA KONSUMEN PRODUK SABUN LUX DI KABUPATENJEMBER Nanik Hariyana
Jurnal Ekonomi Akuntansi dan Manajemen Vol 12 No 2 (2013)
Publisher : Universitas Jember

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Penelitian ini bertujuan untuk mengetahui, membuktikan dan menganalisis pengaruh (1) Endorser terhadap keputusan pembelian, (2) Endorser terhadap loyalitas merek, (3) isi pesan terhadap keputusan pembelian, (4) isi pesan terhadap loyalitas merek, (5) struktur pesan terhadap keputusan pembelian, (6) struktur pesan terhadap loyalitas merek, (7) format pesan terhadap keputusan pembelian, (8) format pesan terhadap loyalitas merek, (9) sumber pesan terhadap keputusan pembelian, (10) sumber pesan terhadap loyalitas merek, dan (11) keputusan pembelian terhadap loyalitas merek. Teknik analisis menggunakan analisis structural equation modelling (SEM) dengan program AMOS 20. Rancangan penelitian ini adalah explanatory research dan confirmatory research. Teknik pengambilan sampel penelitian menggunakan purposive samplingdengan jumlah responden sebanyak 140 responden. Hasil penelitian menunjukkan bahwa : (1) Endorser berpengaruh signifikan terhadap keputusan pembelian, (2) Endorser berpengaruh signifikan loyalitas merek, (3) isi pesan berpengaruh signifikan terhadap keputusan pembelian, (4) isi pesan berpengaruh signifikan terhadap loyalitas merek, (3) struktur pesan berpengaruh tidak signifikan terhadap keputusan pembelian, (4) struktur pesan berpengaruh signifikan terhadap loyalitas merek, (5) format pesan berpengaruh signifikan terhadap keputusan pembelian, (6) format pesan berpengaruh signifikan terhadap loyalitas merek, (7) sumber pesan berpengaruh signifikan terhadap keputusan pembelian, (8) sumber pesan berpengaruh signifikan terhadap loyalitas merek, dan (9) keputusan pembelian berpengaruh signifikan terhadap loyalitas merek. Kata Kunci: Endorser,isi pesan, struktur pesan, format pesan, sumber pesan, keputusan pembelian, loyalitas merek.

PENGARUH KDS SITUBONDO TERHADAP DAYA TARIK KONSUMEN DALAM KEPUTUSAN PEMBELIAN BERBELANJA FASHION PADA BULAN RAMDAHAN Nanik Hariyana
Growth Vol 17 No 2 (2019): JEBG November 2019
Publisher : Relawan Jurnal Indonesia

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Based on the above understanding, it can be concluded that the shopping center is a commercial building complex that is designed and planned along with retailers and supporting facilities to provide comfort in the trading activities that it holds. Trade activities in this modern shopping center are not accompanied by bargaining on goods such as traditional markets. A modern shopping center is a shopping center with a self service system or serviced by a salesperson, selling various types of goods in retail. Modern shopping centers usually consist of tenants who are rented to businesses and anchor tenants in the form of Situbondo peer support groups or supermarkets

PERILAKU KONSUMEN DALAM KEPUTUSAN MEMILIH WISATA PANTAI PATHE’ SEABAGAI OBJEK WISATA ANDALAN DI KABUPATEN SITUBONDO Nanik Hariyana
Growth Vol 15 No 1 (2017): JEBG Mei 2017
Publisher : Relawan Jurnal Indonesia

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Meningkatnya pertumbuhan ekonomi berdampak pada tersedianya lapangan pekerjaan baru, menurunnya tingkat pengangguran, meningkatkan kesejahteraan masyarakat dan mengurangi tingkat kemiskinan. pertumbuhan ekonomi Indonesia pada triwulan III tahun 2016 sebesar 5,02%, pada triwulan III tahun 2015 pertumbuhan ekonomi sebesar 5,19% berarti ada penurunan sebesar 0,17%, (BPS:2016). Rendahnya pertumbuhan ekonomi pada triwulan III tahun 2016 terutama disebabkan oleh relatif terbatasnya pertumbuhan konsumsi pemerintah. Pelemahan konsumsi pemerintah dipengaruhi oleh kebijakan penghematan belanja pemerintah. Di sisi investasi, masih minimnya peran investor swasta berdampak pada pertumbuhan investasi yang melambat di tengah berlanjutnya pembangunan proyek infrastruktur oleh pemerintah. Peran penting sektor pariwisata terhadap munculnya wirausahawan baru yang semakin kreatif dan inovatif dalam menciptakan produk usaha mikro kecil menengah (UMKM) baik secara kuantitas dan kualitas harus diberikan akses permodalan dan pemasaran yang memadai. Semakin banyak jumlah wisatawan yang berkunjung maka semakin besar peluang memasarkan produk. Oleh karena itu perlu di dukung oleh tersedianya sumber daya manusia yang siap dan bisa dihandalkan dalam mendukung pertumbuhan sektor pariwisata dan kewirausahaan. Pengembangan sektor pariwisata perlu dukungan pemerintah, masyarakat dan investor serta konsep pengelolaan pariwisata yang berkesinambungan dan terintegrasi dengan berbagai obyek wisata lainnya di Nusantara.

PENGARUH PENDAPATAN ASLI DAERAH (PAD) DAN OPINI AUDIT ATAS LAPORAN KEUANGAN TERHADAP KINERJA KEUANGAN PADA PEMERINTAH DAERAH KABUPATEN/KOTA DI JAWA TIMUR Lita Permata Sari; Nanik Hariyana
Growth Vol 15 No 2 (2017): JEBG November 2017
Publisher : Relawan Jurnal Indonesia

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Public sector reforms in response to the criticism of inefficiency, unproductive, always loss, low quality, lack of innovation and creativity. To see the existence of the public sector in financial management, in particular the financial performance of local governments, this study will look at the effect of the Local Revenue earned by each region in 38 districts / cities in East Java and Audit Opinion provided by the Supreme Audit Board of the financial statements local government financial performance. The purpose of this study to determine whether there is influence of local revenue and audit opinion on the local government financial performance. This research uses multiple regression analysis with software SPSS 22. The results of research, analysis describes the local revenue and audit opinions have no effect on financial performance local governments in 38 districts / cities in East Java.

Discounts and Promotions On Purchase Decision Nanik HARIYANA; Nuruni Ika Kusuma WARDANI; Nabilah Amani SALSABILA
International Journal of Environmental, Sustainability, and Social Science Vol. 2 No. 2 (2021): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v2i2.73

Salah satu kebutuhan primer manusia adalah sandang atau pakaian. Melimpahnya produk fashion terutama pakaian di pasaran mempengaruhi perilaku seseorang, terhadap pemakaian dan pembelian produk bukan lagi untuk memenuhi kebutuhan melainkan keinginan. Banyaknya perusahaan ritel dalam dunia fashion sejenis menyebabkan timbulnya persaingan yang ketat. Penelitian ini bertujuan untuk mengetahui pengaruh Diskon dan Promosi terhadap Keputusan Pembelian pakaian merek Simplicity di store Plaza Surabaya. Populasi dalam penelitian ini adalah Pelanggan Simplicity di Plaza Surabaya. Metode pengambilan sampel yang digunakan adalah non probability sampling dengan teknik purposive sampling dan jumlah sampel sebanyak 70 responden. Teknik pengumpulan data melalui penyebaran kuesioner secara langsung. Teknik analisis data menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa variabel Diskon tidak memberikan kontribusi terhadap Keputusan Pembelian, sedangkan variabel Promosi memberikan kontribusi terhadap Keputusan Pembelian di store Simplicity Plaza Surabaya.

Marketing Mix and Community Product Purchase Behavior During Covid-19 Pandemic in Surabaya Nanik Hariyana; Wilma Cordelia Izaak
Nusantara Science and Technology Proceedings 4th Economics, Business, and Government Challenges 2021
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2022.2303

During stable times, firms will generally aim to create reliable B2B relationships that provide increased efficiency and profitability. However, tumultuous times, such as the time during a major pandemic, cause many significant disruptions in both internal and external environmental domains. Thus, we argue that it is critical during this time to reevaluate the company's business relationships as a whole. While long-term partnerships are great for handling incremental changes during stable times, disruptive environmental changes may require managers to consider disruptive changes to their businesses. A pandemic may also present opportunities for establishing new relationships as there may be other partners/suppliers who are better equipped to help the company address urgent short-term needs and to capitalize on significant long-term opportunities. In this paper, we design a new relationship audit template to help B2B firms weather the immediate crisis at hand and position themselves more strategically for the future. We explore this idea about the coronavirus outbreak, introduce the idea of a B2B crisis relationship audit, and offer potential steps forward for firms.

THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY Nurkholish Majid; Nuruni Ika K.W; Nanik Hariyana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2037

Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.

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