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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Dehasen Mengabdi
Junaidah Junaidah
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Social Sciences Other

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Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Pesawat Di PT Wahyu Septyan Tour Dan Travel Kota Bengkulu Junaidah Junaidah; Eska Prima Prima Monique Damarsiwi; Wagini Wagini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3486

Abstract

Along with the development of the times, people want to use transportation to make their journey easier. Air tickets sold by PT Wahyu Septyan Tour and Travel Bengkulu city can make your trip both national and international easier. The purpose of the study was to determine the effect of brand image, price, promotion, and service quality on the decision to purchase airline tickets at PT Wahyu Septyan Tour and Travel in Bengkulu city. The type of research used is quantitative. The data analysis method used is multiple linear regression. The test results obtained are: 1) The partial test results show that the brand image (x1) has a significance value of 0.036 <0.05. Price (x2) has a significance value of 0.001 < 0.05. Promotion (x3) has a significance value of 0.002 < 0.05. and service quality (x4) has a significance value of 0.037 <0.05. Thus, the results of the t-test (partial) indicate that there is a positive and significant influence of brand image, price, promotion, and service quality variables on purchasing decisions at PT Wahyu Septyan Tour and Travel in Bengkulu city. 2). Simultaneous test results with the provisions of significance <0.05. The significance probability number 0.000 < 0.05 means that brand image, price, promotion, and service quality simultaneously affect the decision to purchase airline tickets at PT Wahyu Septyan Tour and Travel in Bengkulu city.
Pengenalan Manajemen Sederhana Pada Petani Usaha Lengkuas (Studi kasus di Desa Ulak Lebar Kecamatan Merigi kelindang Kabupaten Bengkulu Tengah) Andriyani Prawitasari; Junaidah Junaidah; Dadang Utuh Ahwat; Anita Sari
Jurnal Dehasen Mengabdi Vol 1 No 2 (2022): September-Februari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.597 KB) | DOI: 10.37676/jdm.v1i2.2885

Abstract

One of the weaknesses of farmers in Indonesia is related to the problem of managing their farms. Farmers usually carry out activities as part of daily life so that the management or management process is not passed properly, starting from the planning, organizing, implementing, and controlling stages of the business. Likewise with the farmers in the village of Ulak Lebar kec. Merigi Kelindang Kab. Central Bengkulu. With this background, this service activity was carried out. Using a simple management introduction method, it can measure changes in both the knowledge and management skills aspects to the community. After participating in the socialization, the community's knowledge increased along with their understanding of the management function (POAC).
Co-Authors Andriyani Prawitasari Anita Sari Dadang Utuh Ahwat Eska Prima Monique Damarsiwi Wagini