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STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU Prawitasari, Andriyani; Roziz, Englin
JURNAL EKOMBIS REVIEW Vol 7 No 1 (2019)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

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This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

STRATEGI PEMASARAN MOTOR HONDA PADA PT. BINTANG MOTOR BENGKULU Andriyani Prawitasari; Englin Roziz
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 7 No 1 (2019)
Publisher : UNIVED Press

This study aims to determine the marketing strategy of PT. Bintang Motor Bengkulu. The analysis method was used SWOT analysis consist of Internal Strategy Factor Matrix (IFAS) and External Strategy Factor (EFAS).SWOT analysis results obtained from the strength value is 25.71 while the weakness is 13.26 so the internal quadrant factor is 25.71-13.26 = 12.45, it means the ability of PT. Bintang Motor Bengkulu in harnessing the strength and minimize the weaknesses that are in the internal company. Opportunities of the strategy is 19.30 and the threat of 12.52. So the external quadrant factor is 19.30 - 12.52 = 6.78 means the high ability of of PT. Bintang Motor Bengkulu in exploiting the opportunities and overcome the threats faced by the company in the sale. So that is in the first quadrant is an aggressive strategy by applying: 1) Maintaining the quality and quality of honda products and perform services that can believe and satisfy consumers. 2) Harness the power in marketing the product based on quality and quality through promotion, sponsorship and exhibition so that of PT. Bintang Motor Bengkuluare increasingly believed and known to the public.

HUBUNGAN KUALITAS JASA DAN HARGA DENGAN KEPUASAN KONSUMEN PANASONIC SERVICE CENTER BENGKULU Andriyani Prawitasari; Rahmad Dhoni Kaypani
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

RINGKASANÂ Kualitas jasa dan harga merupakan hal yang paling pokok dalam sebuah perusahaan dalam mencapai keuntungan. Dengan kualitas jasa yang baik dan penentuan harga yang tepat akan membuat perusahaan dapat bertahan dalam jangka panjang, karena dengan kualitas jasa dan harga yang sesuai dengan apa yang dipersepsikan oleh masyarakat selaku calon pelanggan maka masyarakat akan bersedia untuk menggunakan jasa tersebut. Tujuan penelitian ini adalah : (1) untuk mengetahui hubungan kualitas jasaÂ dengan kepuasan konsumen pada Panasonic Service Center Bengkulu, (2) Untuk mengetahui hubungan harga dengan kepuasan konsumen pada Panasonic Service Center Bengkulu. Sampel penelitian ini adalah konsumen yang menggunakan jasa Panasonic Service Center Bengkulu yang berjumlah 60 orang diambil dengan metode sensus. Metode analisis data yang digunakan adalah analisis korelasi rank spearman. Berdasarkan hasil penelitian diketahui bahwa : (1) Variabel kualitas jasa berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,790 dan nilai t-hitung 9,816 > t-tabel 1,672. Hasil ini bermakna bahwa jika kualitas jasa baik, maka kepuasaan konsumen akan meningkat. (2) Variabel harga berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,630 dan nilai t-hitung 6,178 > t-tabel 1,672. Hasil ini bermakna bahwa jika harga terjangkau maka kepuasan konsumen akan meningkat.Â Kata kunci : Kualitas Jasa, Harga, Kepuasan Konsumen

THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY Nova Anggraini; Andriyani Prawitasari; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation andÂ hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of Ï is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek SayÂ By Shandy Aulia in Bengkulu City obtained a value of Ï of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.

THE EFFECT OF MARKETING MIX ON CONSUMER DECISIONS PT. NUGRAHA EAKURIR (JNE) LINE, MANNA BRANCH, SELATAN BENGKULU REGENCY Popi Herawati; Siswanto; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit ADM

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This study aims to analyze the influence of the marketing mix on consumer decisions at PT. JNE (Jalan Nugraha Ekakurir) Manna Bengkulu Selatan branch. The data of this study were obtained from a questionnaire (questionnaire) and several observations. The population in this study were 1500 people and a sample of 150 people who used the delivery service of PT. JNE Manna Bengkulu Selatan branch. The type of research used, the sampling of data management techniques used is a simple linear regression test and hypothesis testing (R test and t test). The results of the analysis show that the constant is 82.563; it means that if the marketing mix (X) value is 0, then the consumer decision (Y') value is 82.563. The regression coefficient of the marketing mix variable (X) is 0.303; meaning that if the value of the marketing mix is 1, then the consumer's decision (Y') will increase by 0.303. A positive coefficient means that there is a positive relationship between the marketing mix and consumer decisions. Partially, product policies, distribution policies, and promotion policies affect consumer decision making. The distribution policy variable is the dominant variable influencing consumer decision making.

The Influence of Promotion and Service Quality on Insurance Policy Purchase Decisions at PT. Tugu Kresna Pratama Bengkulu City Meliyus Astutiana; Ermy Wijaya; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.177

The purpose of this study is the promotion and quality of service to the decision to purchase an insurance policy at PT. The Krishna Pratama Monument in Bengkulu City. The analytical method used is the validity test, reliability test, Multiple linear regression, coefficient of determination, F test and t test. Based on the research results indicate that Promotion (X1) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.046 < 0.05. Service quality (X2) partially has a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City (Y) because the significant value is 0.000 < 0.05. Promotion variable (X1), service quality (X2) simultaneously or together have a significant effect on the purchase decision of an insurance policy at PT. Tugu Kresna Pratama Bengkulu City because the significant value is 0.000 < 0.05

The Influence of the Atmosphere and the Location on Consumer Buying Interest in Kampung Kecil Restaurant of Bengkulu City Faulia Faulia; Meiffa Herfianti; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 4 (2021): OKTOBER
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v2i4.189

The purpose of this study is to determine the influence of the atmosphere and the location on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City. The sample in this study was 65 consumers who bought at Kampung Kecil Restaurant of Bengkulu City. Collecting data using a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the study show a positive regression direction with the equation Y = 7.005 + 0.512 (X1) + 0.295 (X2). The determination test is 0.826 or 82.6% of Buying Interest at Kampung Kecil Restaurant of Bengkulu City while the remaining 0.174 or 17.4% is influenced by other variables that are not included in this research model. The atmosphere has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.001 is less than 0.05 meaning H0 is rejected and Ha is accepted. Location has a significant influence on consumer buying interest at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by the results of the t test showing a significant value of 0.000 is less than 0.05 meaning H0 is rejected and Ha is accepted. Atmosphere (X1) and Location (X2) together have a significant influence on consumer buying interest (Y) at at Kampung Kecil Restaurant of Bengkulu City, this is evidenced by F test showing a significant value of 0.000 is less than 0.05.

The Effect of Organizational Commitment and Job Satisfaction on the Performance of the State Civil Apparatus on the National Land Agency Bengkulu Province Ayu Satriani; Oni Yulianti; Andriyani Prawitasari
Journal of Indonesian Management (JIM) Vol. 1 No. 4 (2021): December
Publisher : Penerbit ADM Bengkulu

The results of the regression analysis show Y = 12.190 + 0.198X1 + 0.525 X2, this describes a positive regression direction, meaning that there is a positive influence between X1 (organizational commitment) and X2 (job satisfaction) on the performance (Y) of the State Civil Apparatus of the Provincial National Land Agency. Bengkulu. The value of the coefficient of determination is 0.419. This means that organizational commitment and job satisfaction affect the performance of the State Civil Apparatus of the Bengkulu Province National Land Agency by 41.9%, while the remaining 59.8% is influenced by other variables not examined in this study. Variable X1 (organizational commitment) shows a significance value of 0.038 <0.05. Because the significance value is less than 0.05, then X1 (organizational commitment) has a significant influence on the performance of (Y) State Civil Apparatus at the National Land Agency of Bengkulu Province. Variable X2 (job satisfaction) shows a significance value of 0.000 <0.05. Because the significance value is less than 0.05, then X2 (job satisfaction) has a significant effect on the performance of (Y) State Civil Apparatus at the National Land Agency of Bengkulu Province. The results of the F test at a significance level of 0.05 explains that organizational commitment and job satisfaction have a significant simultaneous influence on the performance of the State Civil Apparatus of the National Land Agency of Bengkulu Province..

An Analysis of Factors Affecting Work Productivity of Employee at Sukaraja Sub-District Office of Seluma Regency of Bengkulu Province Egy Valistin; Ida Ayu Made Er Meytha Gayatri; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of this study is to determine factors such as motivation and work discipline that affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency. The sample in this study was 29 employees at Sukaraja Sub-district Head Office of Seluma Regency. The data Collection technique used is a questionnaire and the analytical method used is multiple linear regression, determination test and hypothesis testing. The results of the regression equation are Y = 10,107 + 0,417X1 + 0,361X2+ which means that motivation and work discipline have a positive influence on employee productivity at Sukaraja Sub-district Head Office of Seluma Regency. This illustrates that if the motivation and work discipline variables increase, the employee's work productivity will also increase. The result of the determination test is 0.567 or (56.7%). This shows that motivation and work discipline affect work productivity of employees at Sukaraja Sub-district Head Office of Seluma Regency by 56.7%, while the rest (100 - 56.7% = 43.3%) are explained or influenced by other variables not examined. Motivation and work discipline together have an influence on the work productivity of the employees at Sukaraja Sub-district Head Office of Seluma Regency, with a significant value of 0.000, less than 0.05. Motivation has a positive and significant effect on employee work productivity, because the significant value of 0.015 is smaller than 0.05. Work discipline has a positive and significant effect on employee work productivity, with a significant value of 0.028, which is smaller than 0.05.

Factors Affecting the Decision of Tourists Visiting the Tourism Object Laguna Beach, Kaur Regency Chendy Afriza; Karona Cahya Susena; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 1 No. 2 (2021): DESEMBER
Publisher : Penerbit ADM Bengkulu

The purpose of this study was to determine factors such as comfort, service quality and price influencing the decision of tourists to visit the Laguna Beach tourist attraction, Kaur Regency. The sample from this study was taken 50 people on Saturday and Sunday, so the number of samples in this study were 100 tourists who visited the Laguna Beach Tourism Object, Kaur Regency. Data collection using a questionnaire. In proving and analyzing the data used validity, reliability, multiple linear regression test and f test and t test. The regression results show that there is a positive influence between comfort, service quality and price on the decision to visit the Laguna Beach tourist attraction, Kaur Regency because the regression direction has a positive direction, namely Y = 16,288 + 0,252X1 + 0,317X2 + 0,244X3 + e. Comfort has a significant effect on the decision to visit the Laguna Beach tourist attraction, Kaur Regency, because the significant value of 0.000 is smaller than 0.05. This means that the better the comfort at the Laguna Beach tourist attraction, Kaur Regency, the decision to visit tourists will also increase. Service quality has a significant effect on customer satisfaction at the Laguna Beach tourist attraction, Kaur Regency, because the significant value of 0.005 is smaller than 0.05. This means that the better the quality of service at the Laguna Beach tourist attraction, Kaur Regency, the better the decision to visit tourists. Price has a significant influence on the decision to visit the Laguna Beach tourist attraction, Kaur Regency because the significant value of 0.000 is smaller than 0.05. This illustrates that as the price increases, the decision to visit tourists will increase. Convenience, service quality and price jointly have a significant effect on the decision to visit the Laguna Beach tourist attraction, Kaur Regency, thus the initial hypothesis proposed is proven (Ha accepted). The coefficient of determination of R square is 0.374. This means that comfort, service quality and price affect the decision to visit by 37.4% while the rest (100-37.4% = 62.6%) is influenced by other causal factors not examined in this study.

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