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All Journal Jurnal Mirai Management Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen Dan Bisnis Ekonomi
Erni Alfisah
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Manajemen Dan Bisnis Ekonomi

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Menguji Pengaruh Gaya Hidup, Motivasi Dan Persepsi Harga Terhadap Keputusan Pembelian Iphone: Studi Pada Mahasiswa UNISKA MAB Banjarmasin Abdul Razak; Erni Alfisah; Purboyo Purboyo
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.789

Abstract

The purpose of this research study was to examine the effect of lifestyle variables (X1), motivational variables (X2) and price perception variables (X3) on the decision to buy an iPhone among students at the Islamic University of Kalimantan (UNISKA). research method with a quantitative approach, the population considered in the study consisted of Management Study Program students totaling 90 respondents. Data analysis techniques using descriptive statistics, instrumental testing, classical hypothesis testing, multiple linear regression analysis, and hypothesis testing. This test was carried out using the statistical software SPSS version 26. The results of this study partially indicate that lifestyle variables (X1) do not have a significant influence on purchasing decision variables. Motivation variable (X2) has a significant influence on purchasing decisions. Price perception variable (X3) has a significant influence on purchasing decisions. Based on simultaneous testing of lifestyle variables (X1), motivation (X2) and price perceptions (X3) jointly have a significant effect on the iPhone purchasing decision variable for UNISKA Banjarmasin students.
Co-Authors Abdul Razak Farida Yulianti Lamsah Lamsah Purboyo, Purboyo Rizka Zulfikar Siti Mardah Teguh Wicaksono