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All Journal urnal Interaksi: Jurnal Ilmu Komunikasi PENGABDIAN SOSIAL JAMAIKA: Jurnal Abdi Masyarakat
Firman Amir
Universitas Sutomo
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
PENGABDIAN SOSIAL Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

Abstract

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image
PROGRAM EDUKASI TERKAIT INSTALASI PENERANGAN JALAN UMUM (PJU) DI DESA KADUDODOL PANDEGLANG BANTEN Mardiansyah Mardiansyah; Firman Amir
JAMAIKA: JURNAL ABDI MASYARAKAT Vol 3, No 2 (2022): JUNI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Seiring dengan perkembangan Desa yang semakin maju pada setiap zamannya, maka Desa Kadudodol yang merupakan salah satu Desa yang berlokasi di Pandeglang, Banten juta tidak pernah lepas dari adanya aktivitas rutin siang dan malam dalam mobilitasnya untuk mengikuti perkembangan zaman. Aktivitas seperti berdagang, beribadah, bertani, pendidikan dan aktifitas bidang lainnya adalah aktivitas keseharian yang dilakukan warga di desa Kadudodol. Perbedaan antara aktivitas siang hari dan malam hari terletak pada pencahayaan, pada aktivitas siang hari warga terbantu dengan pencahayaan alami dari matahari, namun pada malam hari perlu adanya perasarana penerangan jalan umum untuk menunjang aktivitas masyarakat agar dapat mengurangin resiko terjadinya hal yang tidak diinginkan pada malam hari.Sistem penerangan jalan perlu direncanakan dengan baik agar sistem tersebut bekerja dengan efektif dan efisien serta memberi kenyamanan pada pengguna jalan umum. Jalan Kampung Kalahang Masjid dan Karag yang berada di RT.009 RW.04 Desa Kadudodol terdapat banyak titik jalan yang gelap pada malam hari, kondisi gelap tersebut terjadi karena rusaknya banyak penerangan jalan umum yang sudah ada dan kurangnya titik penerangan jalan umum. Oleh sebab itu perlu adanya perbaikan dan penambahan titik penerangan jalan umum guna keselamatan dan kenyamanan warga sekitar. Berdasarkan permasalahan tersebut maka Dosen beserta Mahasiswa Teknik Elektro Universitas Sutomo memutuskan untuk melaksanakan kegiatan Pengabdian Kepada Masyarakat (PKM) di Kampung Kalahang Masjid dan Karag Desa Kadudodol RT.009 RW. 04 Kecamatan Cimanuk Padeglang Banten. 
Strategi Promosi Kampung Batik Kembang Mayang Tangsel Sebagai Daerah Wisata Batik Amalliah Amalliah; Katry Anggraini; Firman Amir
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 2 (2023): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v7i2.14704

Abstract

Strategi promosi yang digunakan Kampung Batik Kembang Mayang  dalam mempromosikan daerah wisata batik dengan menggunkan media sosial Instagram dan juga memanfaatkan media relantionship sebagai alat promosi
PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

Abstract

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image
Co-Authors Amalliah Amalliah Katry Anggraini Mardiansyah Sewaka Sewaka