Garuda - Garba Rujukan Digital

ETIKA PENGEMBANGAN DIRI DAN KEMAMPUAN KOMUNIKASI STAF DALAM MEMBERIKAN PELAYANAN PRIMA KEPADA SISWA DI YAYASAN PKBM AMARI MERUYA Unik Desthiani; Katry Anggraini; Nur Rachmah Wahidah; Nurhayati Nurhayati; Lisa Novia
Jurnal Pengabdian Dharma Laksana Vol 2, No 2 (2020): JPDL (Jurnal Pengabdian Dharma Laksana)
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.pdl.v2i2.3983

ABSTRAK Tujuan pada Pengabdian Kepada Masyarakat (PKM) ini adalah untuk mengetahui Etika Pemngembangan Diri dan kemampuan Komunikasi staf dalam memberikan pelayanan warga belajar di yayasan PKBM Amari Meruya. Metode yang dilakukan dalam kegiatan Pengabdian Kepada Masyarakat (PKM) ini pemateri 1 dan pemateri 2 melakukan studi lapangan, dengan mendatangi langsung pada subjek penelitian untuk diberikan pengarahan dan pembelajaran pada staf PKBM Amari Meruya agar dapat melatih dan mencoba untuk memperbaiki kesalahan-kesalahan pada berkomunikasi dan bagaimana beretika yang baik kepada warga belajar. Hasil dapat disimpulkan bahwa Dalam mewujudkan etika yang baik dalam pemberikan pelayanan dipengaruhi dua faktor. Faktor pertama, yaitu faktor manusia yang memberikan pelayanan tersebut. Manusia (staf) yang melayani warga belajar harus memiliki kemampuan melayani siswa secara tepat dan cepat.Dengan berlaku sopan, ramah, murah senyum, dan berperilaku menyenangkan pada siswa, maka staf PKBM Amari pun akan berlaku sebaliknya. Dengan merasa dihormati dan dihargai siswa, staf PKBM Amari Meruya Selatan harus dapat berlaku lebih dalam memberikan pelayanan terhadap siswa. Kata Kunci: Etika, Komunikasi, Pelayanan Prima

MELATIH KEPERCAYAAN DIRI SANTRI UNTUK MENGHADAPI DUNIA INDUSTRI 5.0 DI YAYASAN DARUL FURQON RAMADHAN BOGOR Lisa Novia; Nurhayati Nurhayati; Unik Desthianti; Katry Anggraini; Nur Rachmah Wahidah
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 3 (2020): Edisi Oktober
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6863

Darul Furqon Ramadhan Foundation Bogor has several obstacles in training students' self-confidence including inadequate infrastructure so that students' mastery of technology is still lacking, students' lack of competence in terms of technology mastery, students cannot recognize their strengths and competencies so they have low self confidence and afraid to make mistakes for example when expressing opinions in discussion forums or presentations they tend to be passive. It is recommended to the foundation to coordinate with parents in educating students, especially in terms of building self confidence, the foundation with educators collaborate and coordinate to strengthen the curriculum that prioritizes character education, the foundation strives to cooperate with various parties to improve technological facilities and infrastructure in facing and dealing with industry 5.0 by redesigning the curriculum used by adjusting to the curriculum of the Ministry of Education and Culture which considers the five potentialitiesKeywords: Confidence, Santri, and the Industrial World 5.0

PERAN TEKNOLOGI KOMUNIKASI DALAM PEMASARAN PRODUK PERBANKAN PADA KONSUMEN DI PT DWI CERMAT INDONESIA JAKARTA Katry Anggraini; Agung Widodo
Jurnal Serasi Vol 18, No 1 (2020)
Publisher : Akademi Sekretari Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan dalam penelitian ini untuk mengetahui peran dan kendala teknologi komunikasi dalam kegiatan pemasaran produk perbankan di PT Dwi Cermat Indonesia, Jakarta Barat. Penelitian ini menggunakan metode observasi, dengan melakukan pengamatan terhadap penggunaan teknologi komunikasi dan kendala yang dihadapi dalam memasarkan produk perbankan. Jenis penelitian ini adalah kualitatif, dengan teknik sampling purposif (purposive sampling). Tahapan pada analisis data menggunakan model Miles dan Huberman yang terdiri dari reduksi data, penyajian data, dan conclusion drawing/verification. Hasil dari penelitian ini menunjukkan bahwa peran teknologi komunikasi dalam kegiatan pemasaran di PT Dwi Cermat Indonesia Jakarta penting karena banyak dilakukan melalui situs www.cermati.com atau mobile application yang bernama Cermati dan beberapa supporting tools lain seperti Phabricator + Arcanist, Github, New Relic, Shippable (CircleCI), dan Slack. Kendala yang dihadapi seperti masih kurangnya kemampuan dari mobile sales dalam menggunakan teknologi komunikasi seperti saat melakukan konfirmasi meeting, dokumentasi foto bersama konsumen yang kurang jelas, sinyal provider yang tidak stabil, dan kapasitas handphone yang tidak mendukung dalam melakukan dokumentasi secara digital. Disarankan PT Dwi Cermat Indonesia dapat meningkatkan kemampuan karyawannya dalam menggunakan teknologi komunikasi. Kata-kata kunci: Teknologi komunikasi, pemasaran, produk perbankan, dan konsumen.

PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
PENGABDIAN SOSIAL Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Keputusan Pembelian pada Routine Coffee & Eatery di Tangerang Selatan Syifa Puspa Pertiwi; Kiki Rizki Amelia; Wahyu Adiningsih; Sewaka Sewaka; Katry Anggraini
Jurnal Ilmiah PERKUSI Vol 2, No 4 (2022): PERKUSI
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/j.perkusi.v2i4.25286

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian pada Routine Coffee & Eatery di Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 36,7%, uji hipotesis diperoleh t hitung > t tabel atau (7,863 > 1,984). Kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian sebesar 48,6%, uji hipotesis diperoleh t hitung > t tabel atau (9,634 > 1,984). Promosi dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 9,236 + 0,290X1 + 0,492X2 dan kontribusi pengaruh sebesar 55,5%, uji hipotesis diperoleh F hitung > F tabel atau (60,578 > 2,700).

Strategi Promosi Kampung Batik Kembang Mayang Tangsel Sebagai Daerah Wisata Batik Amalliah Amalliah; Katry Anggraini; Firman Amir
Jurnal Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 2 (2023): Jurnal Interaksi: Jurnal Ilmu Komunikasi
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ji.v7i2.14704

Strategi promosi yang digunakan Kampung Batik Kembang Mayang dalam mempromosikan daerah wisata batik dengan menggunkan media sosial Instagram dan juga memanfaatkan media relantionship sebagai alat promosi

Sosialisasi Literasi Digital Komunikasi pada Siswa SD di Yayasan Sahabat Yatim, Bintaro-Tangerang Selatan (212-222) Katry Anggraini; Sewaka Sewaka
Jurnal Pengabdian Sosial Vol 3, No 2 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/pbs.v3i2.32134

Kemajuan di bidang teknologi adalah suatu keniscayaan yang tidak bisa kita hindari. Kemajuan teknologi ini sangat membantu siswa mencari dan mendapatkan ilmu dengan cepat dan Belajar pun bisa dilaksanakan di mana saja dan kapan saja dengan bantuan alat komunikasi yang canggih. Tetapi di samping manfaat yang bisa diperoleh dari penggunaannya, muncul pula dampak negatif seperti munculnya rasa malas untuk melakukan aktifitas sosial dan menyebabkan turunnya daya konsentrasi terutama disaat belajar yang tak sedikit membuat anak menjadi tertekan serta terpisah dari lingkungan sosialnya. Komunikasi bukan sekedar penerusan informasi dari suatu sumber kepada publik, ia lebih mudah dipahami sebagai penciptaan kembali gagasan–gagasan informasi oleh publik jika diberikan petunjuk dengan simbol, slogan, atau tema pokok. Kesimpulannya bahwa komunikasi adalah hubungan antar manusia dalam rangka mencapai saling pengertian (mutual understanding). Sosialisasi Pengabdian kepada Masyarakat (PKM) ini memberikan edukasi untuk menerapkan literasi digital dapat membuat masyarakat jauh lebih bijak dalam menggunakan serta mengakses teknologi. Dalam bidang teknologi, khususnya informasi dan komunikasi, literasi digital berkaitan dengan kemampuan penggunanya. Kemampuan untuk menggunakan teknologi sebijak mungkin demi menciptakan interaksi dan komunikasi yang positif. Edukasi ini untuk kecakapan pengguna dalam literasi digital mencakup kemampuan untuk menemukan, mengerjakan, mengevaluasi, menggunakan, membuat serta memanfaatkannya dengan bijak, cerdas, cermat serta tepat sesuai kegunaannya. Untuk mencapai tujuan kegiatan ini digunakan metode simulasi pada video yang ditayangkan dengan cara memberi penjelasan tentang materi literasi digital komunikasi melalui tanya jawab, serta penyelesaian dari permasalahan yang dihadapi dalam kehidupan sehari-hari.Kata kunci: sosialisasi, literasi digital, komunikasi, dan siswa

PENGGUNAAN MEDIA KOMUNIKASI DIGITAL DALAM MEMPROMOSIKAN BRAND IMAGE DI YAYASAN PANTI ASUHAN YATIM PIATU DAN DHUAFA MAKTABUL AITAM TANGERANG Katry Anggraini; Sewaka Sewaka; Firman Amir
Jurnal Pengabdian Sosial Vol 3, No 1 (2023): Jurnal Pengabdian Sosial
Publisher : Universiitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/.v3i1.28200

ABSTRACT In the last decade, digital communication media has been frequently used by marketers in addition to selling products, as well as building brands. Digital marketing that is carried out by many companies or organizations turns out to have a big impact in increasing brand awareness of the products or services they sell. In carrying out a digital marketing strategy, it is required to be creative in marketing products. It is intended that the products being marketed can be easily remembered by the market. Advances in information technology that are all digital like now, where communication is done online. The content of the message is very important. The more message content an organization or company has, the easier it will be for someone to find products or services offered by the organization or company. Effective message content is valuable, relevant and optimal message content that is published consistently across platforms. To create or formulate an effective message, marketers need to understand several things, namely the message must combine the core brand, values, and principles of the whole company or organization, the message must be aligned with the fundamental goals, and the message needs to be adapted to the target audience and the channels or media used. . Social media is one of the digital communication media that has a large number of active users in Indonesia. In addition, currently social media is also used as a medium of online marketing communication. Through digital communication media, online businesses can easily market their products by uploading photos or videos about the products or services being sold. Utilizing digital communication media, business people can strengthen their brand image to the public. Community Service (PKM) is carried out by providing counseling so that information can be channeled to foundation staff and from several Community Service results (PKM) related to education on the use of digital communication media in terms of promoting brand image. The results obtained in this extension education are technology-based marketing techniques by utilizing digital communication media. Digital communication media is an effective marketing tool because social media is a means of communication that is widely used by society today. Keywords: Digital Communication Media, Promotion, and Brand Image

Strategi Komunikasi Pemasaran Penyelengaraan Event Dan Festival Pariwisata Di Kabupaten Banyuwangi Amalliah; Katry Anggraini
Jurnal Netnografi Komunikasi Vol. 2 No. 1 (2023): Jurnal Netnografi Komunikasi Volume 2 No. 1 Tahun 2023
Publisher : Communication Science Department - Faculty of Social and Political Sciences, Universitas Satya Negara Indonesia (USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/netnografi.v2i1.16

Banyuwangi Festival 2022, is a cultural arts event in Banyuwangi district, it is hoped that holding the event for one year can have a multiplier effect for the people of Banyuwangi. An integrated communication strategy or Integrated marketing communication in promoting tourism in the Banyuwangi area is determined by the Banyuwangi Tourism Office in the advertising and event categories. By using qualitative research methods to describe an integrated marketing strategy for the Banyuwangi Festival in 2022, the Banyuwangi Regency Tourism Office is optimistic about development efforts and efforts to increase the number of tourist visitors, both local and foreign. Therefore, this marketing strategy can be a strategic management tool to ensure the right type of consumers, namely pro-sustainable tourists, who come to tourist sites, and to consider destination capacity and visit management. Therefore, this marketing strategy can be a strategic management tool to ensure the right type of consumers, namely pro-sustainable tourists, who come to tourist sites, and to consider destination capacity and visit management. .

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