Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Manajemen (JEKMA)
Aniar Safitri
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH PENGGUNAAN SISTEM PEMBAYARAN DIGITAL DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN Achmad Fauzi; Shifa Ashila Salwa; Aniar Safitri; Eka Amelia Chiesa Julianti; Sindy Nur Fazriyah
Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2023): Februari: Jurnal Ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v2i1.409

Abstract

The purpose of this research is to find out the interest in using digital payments and also to find out how much interest in digital marketing that is used at this time towards purchasing decisions. The research method is using a systematic literature review method or systematic literature review which can be interpreted that the relationship between Purchase Decisions on the Use of Digital Payments and Digital Marketing, the relationship between the variables Use of Digital Payments and Purchase Decisions, and the relationship between Digital Marketing variables and Purchase Decisions was showing valuable positive relation. And in this research it is also to understand the factors that influence user was having an interest in digital payments and perceptions of trust uploaded through digital marketing.
Co-Authors ACHMAD FAUZI Eka Amelia Chiesa Julianti Shifa Ashila Salwa Sindy Nur Fazriyah