Article Per Year (5 Year)
p-Index From 2019 - 2024
1.235
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Modernisasi Jurnal Karinov International Journal Of Science, Technology & Management (IJSTM) Jurnal Abdi Masyarakat Indonesia Jurnal Pengabdian Masyarakat Sains dan Teknologi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP)
Ita Prihatining Wilujeng
Universitas Negeri Malang
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
ANALISIS PENGARUH SIKAP KONSUMEN DAN NORMA SUBYEKTIF ATAS PELAYANAN TERHADAP NIAT MELAKUKAN PEMBELIAN ULANG PADA PERUSAHAAN FORWARDING Wilujeng, Ita Prihatining
Jurnal Ekonomi Modernisasi Vol. 4 No. 2 (2008): Juni
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.068 KB)

Abstract

In line with expanding of forwarding business, there are new companies established. Whereas their service remain the same but the quality of delivering service usually different. It caused the changing of customer from one provider of service to others easily. Hence to be able to emulate it the company should offer the best service and must different from others. Especial attentions of company have to be addressed by effort how to create trust of customer to brand or product/service that they offer.  It will escalate customer intention to do repeat buying. This research aim knows the influence of customer attitude and subjective norm to intention do repeat buying of service. The samples of this research are corporate which used of expedition service. To find out the influence of consumer attitude and subjective norm to intention do repeat buying utilizes regression analysis. The outcome of this research indicate that consumer attitude and subjective norm significantly influence of intention do repeat buying. While consumer attitude has the most dominant variable which is influence to intention do repeat buying.
Understanding The Internalization Stratey For MSMEs Ita Prihatining Wilujeng
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.249

Abstract

Recently many micro, small, and medium enterprises (MSMEs) play important role in international market. They are expanding their business to international market. Internationalization provides many strategic benefits to the business of MSMEs. However, for many business groups on this scale, internationalization is not easy due to limited resources and capabilities. In order to achieve efficient and effective internationalization, it is important to understand the determinants of MSMEs internationalization and its relationship to the internationalization of firms. This study explores how the international orientation of employer, human resources, technology capabilities of the company, and the external environment can explain understanding the level of internationalization of MSMEs. The study showed that the orientation of entrepreneurial and investment in human resources is an important factor to explain the internationalization MSMEs. Additionally, technology turbulence and market similarities moderate this relationship. The results imply that the manager/owner of MSMEs should consider these internal and external factors in order to improve their performance in the international market.
The Role Of Usfulness In Mediation The Effect Of Arqument Quality And Popular Post In Social Media Marketing On Tendency To Give Like Symbol And Share The Content Ita Prihatining Wilujeng; Handri Dian Wahyudi; Adela Shabrina Prameka
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.405

Abstract

Easy access to the internet provides opportunities and makes it easier to carry out business functions. The use of social media is one of the important marketing tools, messages in social media can change user attitudes and trigger consumer interaction. This study looks at the effect of argument quality and posts popularity on consumer tendencies to like and share information on social media related to a product or service mediated by usefulness. The responses of 300 respondents were analysed using PLS, the results showed that argument quality and post popularity had an influence on giving like symbols and share intentions on their social media.
Peningkatan Potensi Desa Melalui Pembuatan Desain Embung Taman Kutukan di Desa Rejosari, Kabupaten Malang, Jawa Timur Yana Respati Dewi; Ita Prihatining Wilujeng
Jurnal Abdi Masyarakat Indonesia Vol 1 No 2 (2021): JAMSI - November 2021
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.227 KB) | DOI: 10.54082/jamsi.82

Abstract

Desa Rejosari merupakan salah satu desa di Kabupaten Bantur yang memiliki berbagai tempat wisata, salah satunya Taman Kutukan. Daya tarik wisata harus memiliki nilai atau point of interest yang berbeda untuk mendapatkan perhatian dan kesadaran yang mungkin akan dipertimbangkan sebagai potensi wisata. Untuk memaksimalkan potensi yang ada di Taman Kutukan, perlu dilakukan pengembangan dan peningkatan infrastruktur untuk mendukung kegiatan tersebut. Pelaksanaan pengabdian yang dilakukan oleh tim dari Fakultas Ekonomi Universitas Negeri Malang ini bertujuan untuk membantu meningkatkan daya tarik Taman Kutukan dengan merancang desain taman. Selain itu, desain ini merupakan rencana jangka panjang untuk perbaikan berkelanjutan. Tidak hanya itu, kegiatan ini juga membantu Pemkot dalam merencanakan strategi yang menjadi prioritas Pemkot dalam pembangunan taman. Kegiatan diawali dengan tahapan observasi dan pendataan kemudian dilanjutkan dengan perancangan menggunakan software Professional Autocad sehingga didapatkan rancangan akhir, perancangan tugas akhir ini juga merupakan rancangan kerja untuk Taman Kutukan sehingga nantinya akan menjadi panduan teknis tentang bagaimana atraksi ini berjalan. Hasil dari desain Embung telah diserahkan kepada pihak desa, gambaran umum dari desain sudah menyesuaikan kondisi taman mulai dari aspek geografi seperti kontur tanah hingga aspek psikografi masyarakat Desa Rejosari.
Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto Cesya Rizkika Parahiyanti; Yana Respati Dewi; Arum Prasasti; Ita Prihatining Wilujeng
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 4, No 2 (2020): Oktober 2020
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.051 KB) | DOI: 10.30734/j-abdipamas.v4i2.1234

Abstract

ABSTRACTCommunity empowerment in the era of globalization is facing big challenges. Desa Kebontunggul also faces the same challenge. Desa Kebontunggul is one of the villages located in Gondang, Kabupaten Mojokerto, which becomes a concern for village community empowerment office in Mojokerto. This village has a lot of potential to be developed because its strategic geographical location on the slopes of Mount Anjasmoro. Desa Kebontunggul has some superior products to be developed such as family medicinal plants (toga), organic plants, mushrooms, tortillas, and eggs. Unfortunately, the popularity of those products could not be competed to its natural tourism which is Mbencirang Valley. This community service activity aims to provide training and assistance in making business plan, especially strengthening the marketing plan for micro, small and medium enterprises (MSMEs) in Kebontunggul. Through this training and mentoring, superior products of MSMEs in the village are expected having a good marketing plan, thus, they can increase the added value of the products.  ABSTRAKPemberdayaan masyarakat di era globalisasi sedang menghadapi tantangan yang besar. Kondisi ini juga tidak terkecuali untuk masyarat di desa. Desa Kebontunggul merupakan salah satu desa yang terletak di Kecamatan Gondang, Kabupaten Mojokerto yang menjadi perhatian bagi Dinas Pemberdayaan Masyarakat dan Desa di Kabupaten Mojokerto. Desa ini memiliki banyak potensi untuk dikembangkan karena letak geografisnya terbilang strategis di lereng Gunung Anjasmoro. Dari segi produk yang bisa dikembangkan, Desa Kebontunggul memiliki potensi produk unggulan diantaranya toga (tanaman obat keluarga), tanaman organik, jamur, tortilla, dan telur. Namun sayang, kepopuleran produk-produk tersebut belum bisa sebanding dengan wisata alam di Kebontunggul yaitu Wisata Lembah Mbencirang. Pengabdian masyarakat ini dilakukan untuk memberikan pelatihan serta pendampingan pembuatan proposal rencana bisnis khususnya penguatan pada rencana pemasaran kepada para pelaku usaha mikro kecil menengah (UMKM) di desa Kebontunggul. Dengan adanya pelatihan dan pendampingan ini, diharapkan masyarakat desa Kebontunggul, khususnya warga yang memiliki usaha di produk unggulan desa, akan memiliki rencana pemasaran bisnis yang baik sehingga dapat menambah nilai tambah dari produk yang dihasilkan.
Pengaruh customer value terhadap customer loyalty melalui customer satisfaction (studi pada pelanggan nomaden coffee malang) Rizkie Ramadhan Ariyanto; Ita Prihatining Wilujeng
Jurnal Ekonomi, Bisnis dan Pendidikan (JEBP) Vol. 1 No. 1 (2021)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.533 KB) | DOI: 10.17977/um066v1i12021p40-48

Abstract

Abstrak Mengkonsumsi kopi sudah menjadi kebiasaan yang dilakukan oleh masyarakat Indonesia sejak dahulu, seiring dengan itu kebiasaan minum kopi semakin meluas sehingga berpengaruh terhadap pertumbuhan kedai kopi, dan pertumbuhan tersebut tumbuh subur di kota Malang beberapa tahun ini. Setiap cafe memiliki identitas tersendiri yang berpengaruh terhadap penilaian dan persepsi pelanggan yang mengunjungi cafe tersebut, ketika harapan dari pelanggan dapat tercapai maka pelanggan akan merasakan puas dengan apa yang telah mereka dapatkan dan akan memunculkan penilaian tersendiri. Penelitian ini bertujuan untuk mengetahui pengaruh customer value terhadap customer loyalty melalu icustomer satisfaction pada Nomaden Coffee. Penelitian ini adalah penelitian kuantitatif. Dengan Customer Value (X), dan variable Customer Loyalty (Y), sedangkan untuk variable perantarany aadalah Customer Satisfaction (Z). populasi yang diambil dalam penelitian ini adalah seluruh pelanggan Nomaden Coffee. Sampel yang diambil dalam penelitian ini sebanyak 146 responden. Kemudian uji kelayakan instrument menggunakan uji validitas dan reliabilitas. Teknik analisis menggunakan analisis statistic deskriptif dan analisis jalur (Path). Hasil penelitian menunjukkan bahwa customer value memiliki skor baik dengan rata-rata 3,82, loyalitas pelanggan memiliki skor baik dengan rata-rata 3,92, kepuasan pelanggan memiliki skor baik dengan rata-rata 4,16.
Media Pembelajaran Video Tutorial Berbasis Media Sosial Instagram Untuk Meningkatkan Hasil Belajar Ita Prihatining Wilujeng; Sopiah Sopiah; Handri Dian Wahyudi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 2 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v2i3.196

Abstract

Teachers should master various learning methods to improve students' understanding of the subject. The existence of online learning requires them to be able to convey material well to students without going through face-to-face activities and further explanations. Social media can be used in the learning process because it can save and share videos with students without needing to be downloaded and only requires a strong Internet network. One social media that can be used is Instagram that frequently accessed by students, this application can facilitate relationships with people in one direction or two directions, so it can attract and make it easier for students to access subject matter. In this community service implementation, the team provides training to vocational school’s teachers with lectures and questions and answers related to the use of this social media. As a result, teachers can master the Instagram social media application and understand the various features that are used in video tutorial learning media.
Peningkatan Daya Saing UMKM melalui Pelatihan Pembuatan dan Optimasi Konten Media Sosial Ita Prihatining Wilujeng; Raisa Fitri; Handri Dian Wahyudi; Alifia Ratna Sungkar; Dea Lestari Wahyuningtyas
Jurnal KARINOV Vol 6, No 3 (2023): Online First
Publisher : Institute for Research and Community Service (LP2M), Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um045v6i3p149-155

Abstract

Perkembangan industri UMKM memberikan pengaruh yang signifikan terhadap perekonomian di Indonesia. Adanya perkembangan teknologi khususnya di bidang pemasaran digital melalui media sosial dan e-commerce merupakan salah satu strategi pemasaran yang memiliki dampak signifikan bagi pelaku usaha UMKM. Media sosial adalah platform yang memiliki pengaruh signifikan untuk meningkatkan penjualan khususnya UMKM di Indonesia. Besarnya jumlah dan jenis UMKM di Indonesia saat ini tentunya memberikan dampak yang positif bagi masyarakat Indonesia. Penggunaan media sosial dan e-commerce yang tepat dan optimal akan mampu meningkatkan daya saing UMKM di era persaingan digital saat ini. Sebagai salah satu UMKM potensial di Kota Malang yang memiliki kualitas produk yang sangat baik dan bervariasi, UMKM produsen makanan ringan yang dituju masih belum mampu mengoptimalkan kegunaan dari media sosial untuk kepentingan bisnis mereka. Kegiatan pengabdian ini bertujuan untuk memberikan pembekalan keterampilan dan pelatihan bagi UMKM terkait pembuatan dan optimalisasi konten media sosial guna meningkatkan daya saing bisnis. Tahapan kegiatan pengabdian meliputi tahap persiapan, perencanaan, pelaksanaan, dan evaluasi. Adapun output dari kegiatan ini adalah keterampilan dan pengetahuan bagi UMKM terkait pembuatan dan optimasi konten media sosial untuk meningkatkan daya saing. Kata kunci— UMKM, Konten, Optimasi, Media sosial Abstract The development of the MSMEs industry has a significant influence on the economy in Indonesia. Social media is a platform that has a significant influence on increasing sales, especially MSMEs in Indonesia. The existence of technological developments, especially in the field of digital marketing through social media and e-commerce, is marketing that has a significant impact on MSMEs business actors. The large number and types of MSMEs in Indonesia today certainly have a positive impact on Indonesian society. Appropriate and optimal use of social media and e-commerce will be able to increase the competitiveness of MSMEs in the current era of digital competition. As one of the potential MSMEs in Malang which had very good and varied product quality, MSMEs targeted snack food producers are still not able to optimize the use of social media for their business interests. This service activity aims to provide skills and training for MSMEs regarding the creation and optimization of social media content in order to increase business competitiveness. The stages of community service activities include the preparation, planning, implementation, and evaluation stages. The output of this service activity is skills and knowledge for MSMEs related to creating and optimizing social media content to increase competitiveness. Keywords—MSME, Content, Optimization, Social media
Co-Authors Adela Shabrina Prameka Alifia Ratna Sungkar Arum Prasasti Cesya Rizkika Parahiyanti, Cesya Rizkika Dea Lestari Wahyuningtyas Handri Dian Wahyudi Raisa Fitri Rizkie Ramadhan Ariyanto Sopiah, Sopiah Yana Respati Dewi