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Tukidi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE DI APLIKASI SHOPEE Subagyo; Tukidi; Indah WV
Jurnal Manajemen Vol 4 No 1 (2019): Volume 4 No 1 Tahun 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.01 KB) | DOI: 10.54964/manajemen.v4i1.133

Abstract

This research aims to determine the impact of trust, easiness, and quality information on purchasing decisions online in the Shopee app. The method used in this research is the quantitative method and assessment of the results based on respondents ' answers using a Likert scale. The population in this study is all consumers of Satya Negara Indonesia University student A and the samples in this study amounted to 100, and the sampling Tekhnik used in this study was Probability Sampling, and Sample determination based on simple random sampling. The data analysis methods used in the study are test instruments (validity and reusability), Data normality analysis, assumption Test (normality, multicholinerity, heterokedastisity, autocorrelation), correlation coefficient test, linear regression test Multiple, F-Test, T-Test, and coefficient of determinant (R ²).The results showed that simultaneously (test F) showed that there was a significant influence between the trust variables (X1), the easiness (X2), and the quality of information (X3) against the purchase decision (Y). Partial (T-Test) the trust is influential as positive to the purchase decision, whereas the easiness variable does not affect as positive to the purchase decision, and the information quality has effect as negative to Purchase decision.
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IKAN HIAS AIR TAWAR PADA TOKO RAHMAT AKUARIUM, PONDOK AREN TANGERANG SELATAN Dimas Kurniawan; Tukidi
Jurnal Manajemen Vol 4 No 2 (2020): Volume 4 No 2 Tahun 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.579 KB) | DOI: 10.54964/manajemen.v4i2.140

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Harga, dan Kualitas Produk terhadap Keputusan Pembelian Ikan Hias Air Tawar Pada Toko Rahmat Akuarium, Pondok Aren Tangerang Selatan. Hipotesis yang diajukan adalah (1) terdapat pengaruh yang signifikan antara Harga terhadap Keputusan Pembelian Ikan Hias Pada Toko Rahmat Akuarium Pondok Aren Tangerang Selatan, (2) terdapat pengaruh yang signifikan antara Kualitas Produk terhadap Keputusan Pembelian Ikan Hias Pada Toko Rahmat Akuarium Pondok Aren Tangerang Selatan, (3) terdapat pengaruh yang signifikan antara Harga dan Kualitas Produk secara bersama-sama terhadap Keputusan Pembelian Ikan Hias Pada Toko Rahmat Akuarium Pondok Aren Tangerang Selatan.
PENGARUH KUALITAS PRODUK, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPATU CONVERSE DI SENAYAN CITY Niken Aprilia; Tukidi
Jurnal Manajemen Vol 6 No 1 (2021): Volume 6 No 1 Tahun 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.597 KB) | DOI: 10.54964/manajemen.v6i1.160

Abstract

This study aims to determine the effect of product quality, price, and brand image on purchasing decisions for Converse shoes in Senayan City. This research design is causal quantitative. The population in this study are all consumers who use Converse products and the research sample conducted is 115 respondents, the sampling technique used is Nonprobability Sampling, and compiling the sample based on Accidental Sampling. Methods of data analysis using the instruments used, classical assumption test, and hypothesis testing. The results showed that Product Quality (X1), Price (X2), and Brand Image (X3), both simultaneously and partially had a positive and significant effect on Purchase Decisions.
Co-Authors Dimas Kurniawan Indah WV Niken Aprilia Subagyo